# Hunks in Bunny Suits Robert Buckley Dresses Up As a Rabbit in Harper's Bazaar By Ayman | Published 2009-02-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/robert-buckley-bunny-harpers-bazaar References: [thefashionspot](http://www.thefashionspot.com/forums/showpost.php?p=5350442&postcount=174) & [harpersbazaar](http://www.harpersbazaar.com/) The upcoming March 2009 issue of Harper’s Bazaar features a peculiar editorial with Australian model Catherine McNeil and *Lipstick Jungle* hunk Robert Buckley wearing a [bunny suit](https://www.trendhunter.com/trends/the-bunny-bowl), walking around New York City. The editorial was shot by famed photographer Peter Lindbergh and shows that when you hit the streets of New York City, you need an [eye-catching accessory](https://www.trendhunter.com/trends/bark-jacobs), even if that means your boyfriend dressing like a furry animal. **Implications** - One of the most effective ways a company can create eye-catching advertising is by featuring an [outlandishly dressed character](https://www.trendhunter.com/trends/vita-coco-halloween-treats-kits) next to their product. The oddly dressed character will draw many curiosity looks, and by proxy, so will the company's product. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 77% | Activity: 31% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Eye-catching Advertising:** Companies can create eye-catching advertising by featuring outlandishly dressed characters next to their products. - **Curiosity Marketing:** Using oddly dressed characters can attract curiosity looks, generating interest in a company's product. - **Street Fashion Statement:** The editorial highlights the trend of using eye-catching accessories, like dressing as a furry animal, to stand out in urban environments. ### Industries Being Reshaped - **Fashion and Apparel:** Fashion brands can explore creative ways to incorporate eye-catching accessories and outlandish characters in their advertising campaigns. - **Marketing and Advertising:** Marketing agencies can leverage curiosity marketing techniques that involve using oddly dressed characters to generate interest in their clients' products. - **Entertainment and Media:** Entertainment companies can consider incorporating eye-catching accessories and outlandish characters in their promotions to create buzz and attract attention. ## Related on Trend Hunter - [Digital Rabbit Collectibles](https://www.trendhunter.com/trends/playboy-rabbitars.md) - [Luxury Lunar Year Capsules](https://www.trendhunter.com/trends/luxury-lunar-year.md) - [Cheeky Easter Candy Campaigns](https://www.trendhunter.com/trends/save-a-chocolate-bunny-eat-hichew-campaign.md) - [Rescue Pet-Supporting Campaigns](https://www.trendhunter.com/trends/cadbury-bunny-tryouts.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Easter-Inspired Family Apparel Line](https://www.trendhunter.com/trends/fullfamily-easter-collection.md) - [Easter Cat Mascots](https://www.trendhunter.com/trends/cadbury-bunny-tryouts-2023.md) - [Collectible Springtime Bunny Figurines](https://www.trendhunter.com/trends/topps-i-love-bunnies.md) - [Holiday Dog Mascot Decorations](https://www.trendhunter.com/trends/hamlet-on-the-hutch.md)