# Hydrating Protein Smoothies Robeks' Glow Smoothies are Protein-Packed and Under 350 Calories By Laura McQuarrie | Published 2026-07-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/robeks-glow-smoothies References: [restaurantmagazine](https://www.restaurantmagazine.com/robeks-glow-smoothies-collagen-coconut-water/)  At a time when people are interested in collagen and actively seeking functional drinks, [Robeks'](https://www.trendhunter.com/trends/limited-time-smoothies) [Glow](https://www.trendhunter.com/trends/outshine-smoothie-cubes) Smoothies dropped to offer a fresh, flavorful way to get collagen, hydration, and protein in the form of something that tastes like a treat. Across the lineup, the beverages boast up to 18 grams of protein, less than 350 calories, and feel-good, functional benefits. Each flavor builds on a nutrient-dense base of [premium collagen and pure coconut water](https://www.trendhunter.com/trends/aqua-glow), and is finished with a Greek yogurt swirl. Antioxidant-packed Berry Glow is one option made with acai, strawberries, blueberries, and chia seeds, as is Greeny Glow, which balances kale and spinach with a tropical trio of mango, banana and papaya juice, plus a touch of agave. Lastly, tart-sweet Sunny Glow gets its brightness from lemon, mango, pineapple, passionfruit, and agave. ## Trend Insights (Trend Hunter) - Score: 8.6/10 - Popularity: 87% | Activity: 85% | Freshness: 85% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Collagen Hydration Blends:** Functional beverages that combine collagen with electrolyte-rich bases create room for beauty, recovery, and wellness positioning in everyday refreshment formats. - **Low-calorie Protein Treats:** Dessert-inspired smoothies under clear calorie thresholds signal growth potential for indulgent nutrition products that satisfy health-conscious consumers. - **Swirled Functional Smoothies:** Layered textures such as Greek yogurt swirls add sensory differentiation to functional drinks while reinforcing premium, protein-forward cues. ### Industries Being Reshaped - **Functional Beverages:** The convergence of hydration, protein, and beauty ingredients is expanding beverage innovation beyond energy and sports performance into daily wellness routines. - **Smoothie Bars:** Menu concepts built around nutrient-dense, treat-like drinks can help quick-serve smoothie brands stand apart in a crowded health food market. - **Beauty Nutrition:** Ingestible wellness formats featuring collagen and antioxidants are broadening beauty care into convenient foodservice and beverage occasions. ## Related on Trend Hunter - [Women-Targeted Creatine Supplements](https://www.trendhunter.com/trends/hunter-gather-creatine.md) - [Protein-Forward Flatbread Sandwiches](https://www.trendhunter.com/trends/chicken-flatbreads.md) - [Tricolor Social Good Smoothies](https://www.trendhunter.com/trends/chimba-de-smoothie.md) - [Multifunctional Plant-Based Smoothies](https://www.trendhunter.com/trends/protein-probiotics-smoothies.md) - [Free Watermelon Smoothie Offerings](https://www.trendhunter.com/trends/hydration-watermelon-smoothie.md) - [Protein-Fiber Jams](https://www.trendhunter.com/trends/jam-packd.md) - [Tart-Sweet Yuzu Refreshments](https://www.trendhunter.com/trends/you-be-yuzu-summer.md) - [Nation-Inspired Smoothie Flavors](https://www.trendhunter.com/trends/host-nation.md) - [Celebratory Birthday Cake Smoothies](https://www.trendhunter.com/trends/new-birthday-cake-smoothie.md)