# Backflipping Bikers Robbie Maddison Launches Over Thames Via Lifting Bridge By Holger Mohr | Published 2009-07-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/robbie-madison-backflip References: [gizmag](http://www.gizmag.com/robbie-maddison-backflip-over-tower-of-london) Stuntman Robbie Maddison celebrated his 28th birthday this week with a hard-to-believe stunt. On his [Motocross bike](https://www.trendhunter.com/trends/yamaha-ye-01), Maddison planned to perform a backflip over the Thames using the lifting Tower bridge in London. This stunt was long anticipated by Motocross enthusiasts from all over. Red Bull sponsored the event (they usually do--it’s extreme sports, after all). They’ll also be hosting the upcoming [XAlps](http://www.redbullxalps.com) competition next weekend, the [Flying Bulls](http://www.flyingbulls.com) and the [X-Fighters](http://www.redbullxfighters.com) series. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 10% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Extreme Sports Stunts:** Disruptive innovation opportunities in developing new and more daring stunts in extreme sports. - **Sponsorship in Extreme Sports:** Disruptive innovation opportunities in finding new and creative ways for brands to sponsor extreme sports events. - **Motocross Enthusiast Community:** Disruptive innovation opportunities in creating online platforms and communities for Motocross enthusiasts to connect and share experiences. ### Sectors Adopting This - **Motocross Equipment:** Disruptive innovation opportunities in designing and manufacturing cutting-edge Motocross bikes and safety gear. - **Event Planning and Production:** Disruptive innovation opportunities in creating unique and attention-grabbing events for extreme sports enthusiasts. - **Branded Merchandise:** Disruptive innovation opportunities in developing and selling branded merchandise targeted towards Motocross and extreme sports fans. ## Related on Trend Hunter - [Daring Gymnast Stunts](https://www.trendhunter.com/trends/thrill-seeker-mega-lift-mascara.md) - [High Wire City Stunts](https://www.trendhunter.com/trends/philippe-petit.md) - [Motorcycle-Training Gadgets](https://www.trendhunter.com/trends/motorcycletraining-gadgets-rawrrs-wheelie-helper-is-the-perfect-practice-to.md) - [Bump-Absorbing Electric Motorbikes](https://www.trendhunter.com/trends/offroad-motorbikes.md) - [Airborne Electric Motorcycle Designs](https://www.trendhunter.com/trends/kuickwheel-skyrider-x6.md) - [Breathtaking Bobber Motorbikes](https://www.trendhunter.com/trends/bobber-motorbikes.md) - [Ultra-Nimble Trial Motorbikes](https://www.trendhunter.com/trends/vertigo-motors.md) - [Monotrack Bike Designs](https://www.trendhunter.com/trends/monotrack-bike.md) - [Riproaring Sport Motorbikes](https://www.trendhunter.com/trends/riproaring-sport-motorbikes.md)