# Inspirational Furniture Rob Southcott's United We Stand Chairs Promote Support By Christina Butty | Published 2009-07-31 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/rob-southcotts-united-we-stand-chairs References: [robsouthcott](http://www.robsouthcott.com/) Toronto-based Canadian designer Rob Southwood’s United We Stand chair is not just a piece of interesting eye candy. The United We Stand chair also comes with the inspirational message that, “*we can all use a little support from our neighbour,*” as his website puts it. Similar to trees, whose roots interconnect beneath the ground so that they can support each other in fierce winds and weather, the [United We Stand Chair](https://www.trendhunter.com/trends/summer-sunset) by Rob Southwood claims that each chair draws support from the structure of its counterpart. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 15% | Activity: 41% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Furniture:** Disruptive innovation opportunity: Design furniture that encourages collaboration and support among users. - **Inspirational Design:** Disruptive innovation opportunity: Create products with embedded inspirational messages to uplift and motivate users. - **Interconnected Structures:** Disruptive innovation opportunity: Develop furniture designs that interconnect and draw support from each other, improving stability and functionality. ### Sectors Adopting This - **Furniture Manufacturing:** Disruptive innovation opportunity: Incorporate inspirational messaging and collaborative features into furniture designs to meet evolving consumer demands. - **Interior Design:** Disruptive innovation opportunity: Integrate furniture that promotes support and interaction into interior design concepts to create spaces that foster a sense of community. - **Product Marketing:** Disruptive innovation opportunity: Use inspirational design elements to differentiate and add value to furniture products, appealing to consumers seeking emotional connections with their purchases. ## Related on Trend Hunter - [Hybrid Sit-Stand Furniture Designs](https://www.trendhunter.com/trends/lean-on-chair-concept.md) - [Sprouting Chair Designs](https://www.trendhunter.com/trends/wood-chair-on-grass.md) - [Childhood-Inspired Outdoor Chairs](https://www.trendhunter.com/trends/peace-outdoor-lounge.md) - [Wooden Twin Chair Designs](https://www.trendhunter.com/trends/same-same.md) - [Elderly Extended Arm Chairs](https://www.trendhunter.com/trends/troi-chair.md) - [Dynamic Structural Chair Designs](https://www.trendhunter.com/trends/foldont-chair.md) - [Sleek Steel Structural Chairs](https://www.trendhunter.com/trends/combchair.md) - [Sculptural Cocooned Chairs](https://www.trendhunter.com/trends/introvert-chair.md) - [Music-Inspired Chairs](https://www.trendhunter.com/trends/modern-chair1.md)