# Surreal World Illustrations Rob Sato Draws the Planet as it Weaves in Upon Itself By Jason Soy | Published 2011-08-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/rob-sato References: [urhajos.tumblr](http://urhajos.tumblr.com/post/8791232818/unearthing-by-rob-sato#notes) & [robsato](http://www.robsato.com/) These Rob Sato illustrations really do a number on the viewer's mind. After all, they can be looked at in any orientation and still be perfectly coherent pieces, assuming they were coherent to begin with. Rob Sato is a California-based artist who specializes in drawing [surrealist environments](https://www.trendhunter.com/trends/jeffrey-deitch-art-gallery). In particular, his illustrations titled 'Unearthing' have streets and nature weaving in upon themselves -- so much so that audiences can't discern which way is up or down. The complexity and [mind-boggling qualities](https://www.trendhunter.com/trends/ripples-collection) of Rob Sato's pieces truly make him stand out from his contemporaries. **Implications** - Consumers are attracted to surrealist imagery because they give consumers a euphoric sense of escapism. Consumers use this euphoria as a source of tension relief. Corporations may capitalize on consumer desire for euphoria and utilize [surrealistic imagery](https://www.trendhunter.com/trends/tea-for-two-collection) in their promotional campaigns. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 80% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Surrealist Imagery:** Corporations can incorporate surrealistic imagery in their promotional campaigns to attract consumers seeking euphoric escapism. - **Euphoric Escapism:** Creating experiences or products that offer a sense of euphoric escapism can capitalize on consumer desires for tension relief. - **Mind-boggling Art:** The popularity of mind-boggling art, like Rob Sato's illustrations, presents opportunities for artists and galleries to captivate audiences. ### Where This Applies - **Advertising:** Incorporating surrealistic imagery in promotional campaigns can help attract consumers seeking euphoric escapism. - **Entertainment:** Creating immersive experiences or entertainment products that offer a sense of euphoric escapism can cater to consumer desires for tension relief. - **Art:** The demand for mind-boggling art opens up opportunities for artists and galleries to showcase their captivating works to fascinated audiences. ## Related on Trend Hunter - [Surrealist Shopping Experiences](https://www.trendhunter.com/trends/dreams-is.md) - [Raunchy Anime-Inspired Exhibitions](https://www.trendhunter.com/trends/manuela-soto-sosa.md) - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md) - [AI-Generated Retrofuturistic Objects](https://www.trendhunter.com/trends/retrofuturistic-objects.md) - [Blurry Abstract Photography Exhibits](https://www.trendhunter.com/trends/optical-allusion.md) - [Laser-Cut Urban Artistry](https://www.trendhunter.com/trends/laser-cut-city-maps.md) - [Painting-Immersive Photo Exhibits](https://www.trendhunter.com/trends/new-ground-exhibition.md) - [Geometric Sculpture Boxes](https://www.trendhunter.com/trends/illusion-box.md) - [Destructive Nature Art Exhibitions](https://www.trendhunter.com/trends/keita-miyazaki.md)