# Celeb-Hosted Super Bowl Parties Groupon and Rob Gronkowski Invite Fans to 'Party Like a Player' By Niko Pajkovic | Published 2022-01-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/rob-gronkowski References: [marketingdive](https://www.marketingdive.com/news/groupon-invites-fans-to-gronks-house-for-super-bowl-party/617665/) & [groupon](https://www.groupon.ca/goods)  Experience-focused marketplace Groupon has tapped NFL player Rob 'Gronk' Gronkowski for its lastest Super Bowl 'Party Like a Player' marketing campaign. As part of the new promotional push, fans are being invited to partake in a contest where the winner and 15 of their friends will be flown to Gronk's Foxborough, Massachusetts, mansion to watch the Super Bowl. The luxurious watch party will feature a variety of Groupon experiences, including mini-golf, [beer and wine tasting](https://www.trendhunter.com/trends/tailgate-crashers), ax throwing, an indoor bouncy castle, and a hot stone massage station. Groupon is using the unique activation to showcase its own offerings by drawing attention to the value of one-of-a-kind group experiences. Accompanying the contest is a 30-second ad spot in which Gronk explains the details of the event, referencing (satirically) that Groupon plans to keep the house party "chill." Image Credit: Groupon ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 29% | Activity: 93% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity Collaborations:** Brands can leverage the influence of celebrities to create unique experiences for customers. - **Experience-focused Marketing:** Brands can create buzz and loyalty by focusing on creating memorable experiences for customers. - **Combining Multiple Experiences:** Brands can differentiate themselves by offering unique combinations of experiences to customers. ### Sectors Adopting This - **Hospitality:** Hotels and resorts can create unique event spaces and experiential packages for customers. - **Entertainment:** Event organizers can work with celebrities to create unique experiences for attendees. - **Travel:** Travel companies can offer unique experiences as add-ons to travel packages, creating more value for customers. ## Related on Trend Hunter - [NFL Athlete-Backed Avocado Campaigns](https://www.trendhunter.com/trends/rob-gronkowski1.md) - [Live Field Goal Campaigns](https://www.trendhunter.com/trends/kick-of-destiny.md) - [GenAI Avocado Campaigns](https://www.trendhunter.com/trends/guacline.md) - [Big-Game Hospitality Experiences](https://www.trendhunter.com/trends/super-bowl-experience.md) - [Sporting Event-Focused Experiences](https://www.trendhunter.com/trends/big-game-ticketed-experience.md) - [Larger-Than-Life Sports Campaigns](https://www.trendhunter.com/trends/the-longest-tailgate.md) - [Vegas-Inspired Dining Experiences](https://www.trendhunter.com/trends/tost-by-tostitos.md) - [Instant-Commerce Partnerships](https://www.trendhunter.com/trends/tom-brady-x-gopuff.md) - [NFL Restaurant Promotions](https://www.trendhunter.com/trends/applebees-3.md)