# Hammering Heels The Rob Goodwin MA Collection Nails It on the Head By Meghan Young | Published 2010-04-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rob-goodwin References: [stylebubble](http://www.stylebubble.co.uk/style_bubble/2010/04/nailing-it.html) & [arts.ac.uk](http://www.arts.ac.uk/showtime/robgoodwin) There are some intimidating things out there in the world and I think I must add the Rob Goodwin MA collection to the mix. One glance at these [badass heels](https://www.trendhunter.com/trends/exoshield-xx01) and I'm sure you'll agree that they're pretty daunting to not only look at, but also to wear. Studded with numerous [handyman nails](https://www.trendhunter.com/trends/temporary-nails-for-men), Rob Goodwin's MA collection brings more [edginess to the shoe industry](https://www.trendhunter.com/trends/wednesday-capsule). A graduate of LCF Cordwainers, Rob Goodwin left the TV industry to pursue his passion for fashion--namely shoes and headgear. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 79% | Activity: 40% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Edgy Footwear:** The use of handyman nails in Rob Goodwin's MA collection introduces a new trend of edgy and daring footwear designs. - **Fashion Industry Graduates:** The rise of fashion industry graduates like Rob Goodwin showcases a trend of young talent bringing fresh and innovative ideas to the fashion industry. - **Unique Shoe Materials:** The incorporation of unconventional materials like nails in shoe design highlights a growing trend of using unique and unexpected elements in fashion. ### Industries Being Reshaped - **Footwear:** The incorporation of handyman nails in shoe design presents an opportunity for the footwear industry to experiment with unconventional materials and create bold and unique designs. - **Fashion Design:** The success of Rob Goodwin's MA collection indicates a potential for disruptive innovation in the fashion design industry, where designers can push boundaries and challenge traditional norms. - **Fashion Education:** The emergence of fashion industry graduates like Rob Goodwin suggests an opportunity for the fashion education industry to adapt its curriculum and foster creativity and entrepreneurship among aspiring designers. ## Related on Trend Hunter - [Industrial Textural Rugged Boots](https://www.trendhunter.com/trends/2x4-brutal-boot.md) - [Elevated Industrial Boots](https://www.trendhunter.com/trends/rick-owens-x-dr-martens.md) - [Blockish Tread-Covered Boots](https://www.trendhunter.com/trends/mschf-24-boot.md) - [Sleek Western Boots](https://www.trendhunter.com/trends/naked-wolfes-stark-boot.md) - [Power Tool-Inspired Collaborative Shoes](https://www.trendhunter.com/trends/dremel.md) - [Romanticized Shoe Designs](https://www.trendhunter.com/trends/mademe-x-dr-martens-1461-quad-shoe.md) - [Rugged Stylish Utility Boots](https://www.trendhunter.com/trends/olly-shinder.md) - [Bold Maximalist Footwear](https://www.trendhunter.com/trends/exoshield-xx01.md) - [Incredibly Sophisticated Boot Designs](https://www.trendhunter.com/trends/sophisticated-boot-design.md)