# Hip Mayoral Scandal T-Shirts American Apparel's Exclusive Shirts Feature Rob Ford, Toronto Mayor By Laura McQuarrie | Published 2013-11-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/rob-ford-toronto References: [nowtoronto](http://www.nowtoronto.com/daily/story.cfm?content=195239) & [blogto](http://www.blogto.com/fashion_style/2013/11/this_week_in_fashion_american_apparel_rob_ford_shirt_miljo_release_eco-backpack_upcoming_events_parties/) In response to some of the controversy surrounding Rob Ford, Toronto mayor, [American Apparel](https://www.trendhunter.com/trends/clare-v) is offering a ‘Rob Ford 2013’ t-shirt that’s a factory outlet exclusive. The announcement about the t-shirt depicting the wayward mayor of Toronto came with the subject line “God Bless the People of Toronto,” which are now infamous words Ford uttered at a recent press conference. The [limited American Apparel t-shirt](https://www.trendhunter.com/trends/takashi-murakami-tee) is exclusively available at Toronto’s new Spadina Factory Outlet. The shirt depicts Ford with his arms outstretched in a Nixon-like pose, with eight [rainbow Ford heads](https://www.trendhunter.com/trends/tom-of-finland-foundation) above it. In small print on the bottom, the shirt reads ‘Rob Ford 2013.’ Whether or not Ford is elected back into office in 2014, this commemorative t-shirt will help Torontonians to remember some of the crazy times they and the rest of the world have been witness to. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 25% | Activity: 25% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Why This Trend Is Growing - **Controversial Apparel:** Creating clothing that pushes boundaries and takes a stand on current social and political issues can capture the attention of the public and generate buzz. - **Limited Edition Merchandise:** Offering exclusive products for a limited time can drive up demand and create a sense of urgency among consumers. - **Satirical Design:** Using humor and satire in design can attract attention and resonate with consumers who appreciate irreverent attitudes. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can use controversial designs and limited edition merchandise to drive traffic and sales in store, as well as online. - **Political Commentary:** Using satirical designs to make political commentary can resonate with consumers who are passionate about current events. - **Marketing and Advertising:** Satirical designs can be used as a way to generate buzz and attention for brands through social media and other advertising channels. ## Related on Trend Hunter - [Commemorative Apparel Lines](https://www.trendhunter.com/trends/45th-anniversary.md) - [Pride Month T-Shirt Lines](https://www.trendhunter.com/trends/amnesty-international-canada.md) - [Typography-Inspired Canadian Sweatshirts](https://www.trendhunter.com/trends/okayok.md) - [Library Literature Merchandise](https://www.trendhunter.com/trends/toronto-public-library-1.md) - [Wildfire Relief Apparel Lines](https://www.trendhunter.com/trends/clare-v.md) - [Film Festival Retail Events](https://www.trendhunter.com/trends/tiff-popup-shop.md) - [Unique Real Facial Hair Billboards](https://www.trendhunter.com/trends/dollar-shave-club1.md) - [Crime Podcast Apparel Stores](https://www.trendhunter.com/trends/canadian-true-crime.md) - [Receipt-Inspired Graphic T-Shirts](https://www.trendhunter.com/trends/made-to-order.md)