# Premium Celebrity Eyewear The New Rob Dyrdek Sunglasses are Badass By Katie Pagnotta | Published 2013-02-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/rob-dyrdrek-sunglasses References: [hypebeast](http://hypebeast.com/2013/2/ivi-2013-spring-lookbook) & [ivivision](http://www.ivivision.com/) The new Rob Dyrdek sunglasses are crisp, casual and celebrity endorsed. Rod Dyrdrek is a famous skateboarder, television star and business man. The guy literally has his hand dipped into a little bit of everything and has reaped the benefits. His latest venture is IVI eyewear. A sunglass label in partnership with [action sports designer](https://www.trendhunter.com/trends/westy-king-sunglasses) Jerome Mage and Fox Head/Inc. CEO Pete Fox. The shades are backed by [Hollywood's](https://www.trendhunter.com/trends/persol) finest and come in a full range of shapes and shades. The IVI eyewear collection consists of hand made frames with premium fit and finishes. Must-haves from the stylish celebrity series include the boxy 'Sepulveda' pair, the tortoise 'Jagger' shades and the funky 'Daggerwing' cat eyes. The Rob Dyrdek sunglasses are dope and sure to make a splash on the eyewear market. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 68% | Activity: 15% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Celebrity-endorsed Sunglasses:** The trend of producing sunglasses endorsed by celebrities is growing and looks set to dominate the eyewear market in the coming years. - **Handmade High-end Frames:** The trend of offering hand made frames with high-end finish is creating opportunities for disruptive innovation in the eyewear industry. - **Funky Cat Eye Designs:** The trend of producing funky cat eye designs is creating an attractive market for consumers looking for something different and edgy. ### Who This Affects Most - **Eyewear:** The eyewear industry is ripe for disruptive innovation, with new players entering the market with high-end, hand crafted frames and funky designs. - **Fashion:** The fashion industry is embracing the trend of celebrity-endorsed eyewear, opening up new opportunities for partnership and collaboration. - **Entertainment:** The entertainment industry's love for celebrity-endorsed products is driving the demand for trendy and stylish eyewear, presenting an opportunity for disrupters to expand their market share. ## Related on Trend Hunter - [Dynamically Redesigned Sunglasses](https://www.trendhunter.com/trends/the-blacked-out-collection.md) - [Bubble-Like Sunglasses Drop](https://www.trendhunter.com/trends/upside-down-sunglasses.md) - [Blinged-Out Smart Glasses](https://www.trendhunter.com/trends/asap-rocky-1.md) - [Futuristic Performance Eyewear Models](https://www.trendhunter.com/trends/performance-eyewear-model.md) - [Performance-Boosting Sports Eyewear](https://www.trendhunter.com/trends/roger-federer-1.md) - [Streetwear-Informed Dynamic Eyewear](https://www.trendhunter.com/trends/supreme-eyewear.md) - [Vintage-Inspired Wooden Sunglasses](https://www.trendhunter.com/trends/delray-se-sunglasses.md) - [Rapper-Debut Eyewear Collections](https://www.trendhunter.com/trends/blacked-out-collection.md) - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md)