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# Haute Pub Grub Cookbooks
The Rob Dobson 'Grillhouse' Compendium is Sophisticated

By Jordy E | Published 2012-08-09 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/rob-dobson-grillhouse
References: [uncrate](http://uncrate.com/stuff/grillhouse-gastropub-at-home/) & [amazon](http://www.amazon.com/exec/obidos/ASIN/0762773782/uncrate-20?tag=trenhunt0f-20)

Ross Dobson's 'Grillhouse: Gastropub At Home' brings a series of sophisticated [pub grub](https://www.trendhunter.com/trends/roasted-garlic-bacon-pub-burger) dishes to the public. The Australian-based culinary expert and restaurant owner is an authority on the subject, and he delivers the best of his knowledge here via [simplified recipes and instructions](https://www.trendhunter.com/trends/tasting-history-cookbook).

Grillhouse is filled with delicious pointers. Casual dining is optimal for entertainers and families alike as it can be taken to lavish levels with unusual flavors or done down with everyday ingredients. Either way, Dobson's platters of ribs, pies, chips and steaks are packed with flavor and can be moreover replicated with ease in any kitchen.

An essential component of this cuisine-themed compendium is its focus on starters and sides. These small plates are excellent for sharing and taste testing, all staples of the bar food movement.

## Trend Insights (Trend Hunter)

- Score: 0.4/10
- Popularity: 1% | Activity: 3% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Sophisticated Pub Grub:** Opportunity for restaurants and food businesses to elevate traditional pub food by offering sophisticated and unique dishes, attracting a wider range of customers.
- **Casual Dining with Unusual Flavors:** Opportunity for restaurants and food businesses to create casual dining experiences that incorporate unusual and exciting flavors, creating a memorable and unique dining experience.
- **Bar Food Movement:** Opportunity for food businesses to tap into the trend of small plates, sharing style dishes that are perfect for bar food, attracting customers who enjoy trying a variety of flavors.

### Sectors Adopting This

- **Restaurants:** Disruptive innovation opportunity for restaurants to offer sophisticated pub grub and casual dining experiences with unusual flavors, appealing to a broader customer base.
- **Food and Beverage:** Disruptive innovation opportunity for food and beverage companies to create and market unique and upscale pub grub products for home cooking or on-the-go consumption.
- **Cookbook Publishing:** Disruptive innovation opportunity for cookbook publishers to focus on publishing compendiums that showcase sophisticated pub grub and bar food dishes, catering to the growing interest in elevated casual dining.

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