# Quaint Hybrid Cafes Supreme Roastworks is a Hybrid Retail Concept Located in Oslo By Rebecca Byers | Published 2015-06-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/roastworks References: [sprudge](http://sprudge.com/oslos-supreme-roastworks-coffee-wine-beer-vinyl-78025.html) & [srw.no](http://www.srw.no/) Located in Oslo, [Supreme Roastworks](https://www.trendhunter.com/trends/blue-swimming-crab) is a hybrid retail concept that fuses coffee, beer, wine and vinyl. One of many dual-purpose retail concepts that have emerged as of late, Supreme Roastworks is a laid back cafe that seamlessly transitions from casual daytime hangout into a friendly nighttime hangout. Situated in the hip neighborhood of Grünerløkka, Supreme is decorated like a [Pinterest](https://www.trendhunter.com/trends/sea-salt-toffee-flavored-blend)-worthy apartment, with maps, fresh flowers, globes and exposed old brick walls adding plenty of charisma. Quickly having established itself as a local hangout for artists and the specialty coffee inclined, Supreme Roastworks is just one example of innovative dual-purpose retail concepts that offer a positive emotive environment that consumers will leave the house for. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 47% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Hybrid Retail Concepts:** The emergence of dual-purpose retail concepts that offer unique experiences and seamless transitions between different functions. - **Quaint Cafe Culture:** The rise of cozy and aesthetically pleasing cafes that create a welcoming atmosphere for socializing and relaxation. - **Emotive Retail Environments:** The trend of retail spaces designed to evoke positive emotions and create memorable experiences for consumers. ### Who This Affects Most - **Hospitality:** The hospitality industry can explore the potential of integrating coffee, beer, wine, and entertainment to create unique social destinations. - **Retail:** Retailers can capitalize on the appeal of quaint cafe culture by creating hybrid spaces that seamlessly combine shopping and socializing. - **Interior Design:** Interior designers can specialize in creating emotive retail environments that enhance the customer experience and drive foot traffic. ## Related on Trend Hunter - [Coffee-Wine Bar Hybrids](https://www.trendhunter.com/trends/equal-parts.md) - [Pop-Up Vinyl Listening Cafés](https://www.trendhunter.com/trends/samra-origins-vinyl-caf.md) - [Restored Cafe Culture Retailers](https://www.trendhunter.com/trends/starbucks-coffee-house.md) - [Spaciously Modern City Cafes](https://www.trendhunter.com/trends/brandor-coffee.md) - [Retail Design Landmarks](https://www.trendhunter.com/trends/d142.md) - [Modern Coffee Culture Boutiques](https://www.trendhunter.com/trends/nespresso-new-york-city-flagship.md) - [Nature-Inspired Coffee Boutiques](https://www.trendhunter.com/trends/coffee-boutique.md) - [Hybrid Retail Cafes](https://www.trendhunter.com/trends/tasty-by-greggs.md) - [Hybrid Gallery Shops](https://www.trendhunter.com/trends/apoc-london.md)