# Italian Afternoon Tea Sets Starbucks Japan is Serving Up a New Roastery Pasticcini Flight By Katherine Pendrill | Published 2024-09-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/roastery-pasticcini-flight References: [soranews24](https://soranews24.com/2024/09/21/starbucks-serves-up-a-new-afthttps://soranews24.com/2024/09/21/starbucks-serves-up-a-new-afternoon-tea-set-in-japan-with-a-super-high-price-tag/ernoon-tea-set-in-japan-with-a-super-high-price-tag/)  [Starbucks Japan](https://www.trendhunter.com/trends/earl-grey-bouquet) is bringing a unique new [afternoon tea experience](https://www.trendhunter.com/trends/a-journey-through-asia) to the [Starbucks Reserve Roastery](https://www.trendhunter.com/trends/starbucks-reserve-roastery-tokyo) in Tokyo with the debut of the new Roastery Pasticcini Flight. Available from the Roastery’s Teavana bar, the new Roastery Pasticcini Flight will offer a sampling of sweet Italian pastries from the in-house bakery and their choice of tea. As for the pastries, guests will be served five bite-sized cakes and three savory selections, which options including autumnal delights like the Rum Raisin Fromage, which is topped with homemade rum-soaked raisins, and the Vignolata, a pastry filled with swirls of caramel-flavoured buttercream. As for the tea, guests can choose from Kagabo Hojicha (a roasted green tea), Spice Apple Cider, Citrus Lavender Sage, or a Rwandan Black Tea. The new Roastery Pasticcini Flight will be served in 90-minute time slots and online reservations are highly encouraged. Image Credit: Starbucks Japan ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 51% | Activity: 24% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Gourmet Tea Experiences:** Starbucks Japan's Roastery Pasticcini Flight offers a uniquely curated blend of teas and gourmet pastries, creating an elevated tea experience. - **Fusion Bakery Trends:** The inclusion of Italian pastries in the Japanese Starbucks Roastery menu highlights the growing trend of blending international bakery flavors. - **Curated Tasting Menus:** The Roastery Pasticcini Flight represents a move towards curated tasting experiences that combine sweet and savory bites with exquisite beverages. ### Who This Affects Most - **Luxury Food and Beverage:** High-quality, curated tea and pastry experiences like Starbucks Japan's are redefining standards within the luxury food and beverage sector. - **Cafe and Bakery Fusion:** The seamless blend of Italian and Japanese flavors at Starbucks Japan embodies the innovative possibilities within the cafe and bakery industry. - **Experiential Dining:** By offering time-bound, reservation-based tasting flights, experiential dining venues are enhancing customer engagement and exclusivity. ## Related on Trend Hunter - [Seasonal English-Inspired Beverages](https://www.trendhunter.com/trends/earl-grey-bouquet.md) - [Seasonal Rum Raisin Coffees](https://www.trendhunter.com/trends/winter-rum-raisin-irish-coffee.md) - [Autumnal Japanese Tea Lattes](https://www.trendhunter.com/trends/japanese-black-tea-mousse-tea-latte.md) - [Sensorial Tea Lattes](https://www.trendhunter.com/trends/pique-moco-bouquet-tea-latte.md) - [Floral-Flavored Cafe Drinks](https://www.trendhunter.com/trends/royal-earl-grey-bouquet.md) - [Dippable Summer Pastries](https://www.trendhunter.com/trends/cornetti.md) - [Peachy Dessert Coffees](https://www.trendhunter.com/trends/peach-panna-cotta-and-earl-grey-tea-frappuccino.md) - [Celebratory Matcha Cafe Menus](https://www.trendhunter.com/trends/starbucks-japan-new-years.md) - [Summertime Cityscape Drink Ranges](https://www.trendhunter.com/trends/starbucks-japan-urban-oasis.md)