# Ultra-Smooth Red Pepper Dips Trader Joe's New Roasted Red Pepper Hummus is Party-ready By Katherine Pendrill | Published 2023-06-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/roasted-red-pepper-hummus References: [traderjoes](https://www.traderjoes.com/home/products/pdp/roasted-red-pepper-hummus-076472)  Summer is peak chips and dip season, which means [Trader Joe's](https://www.trendhunter.com/trends/creamy-dreamy-hummus) new Roasted Red Pepper Hummus is about to become a major summertime staple. Trader Joe's new Roasted Red Pepper Hummus starts with a base of creamy, puréed chickpeas and sesame seeds, which has been blended with sunflower oil to give it a superbly smooth texture. The hummus is also infused with flavorful, [roasted red peppers](https://www.trendhunter.com/trends/pickled-jalapeo-pepper-slices) and a pinch of sea salt to give it a bright and savory flavor. While the new Roasted Red Pepper Hummus lends itself well to [pita chips, crackers](https://www.trendhunter.com/trends/chile-crackers), and crudite, it's also a surprisingly versatile ingredient. As Trader Joe's explains, "We also find that its creamy consistency and delightfully peppery notes make it especially suited for spreading on sandwiches and wraps." Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 4% | Activity: 14% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Creamy Texture:** The trend of ultra-smooth dips with a creamy texture opens up opportunities for innovative recipes and alternative uses in the food industry. - **Flavor Infusion:** The trend of infusing dips with additional flavors like roasted red peppers offers potential for creating unique and bold taste experiences in the food industry. - **Versatile Ingredients:** The trend of using versatile ingredients like roasted red pepper hummus in a variety of dishes creates possibilities for convenient and creative meal solutions in the culinary industry. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can explore disruptive innovation opportunities by creating new and innovative dips with ultra-smooth textures and infused flavors to cater to changing consumer preferences. - **Snack Foods:** The snack food industry can capitalize on the trend of versatile ingredients in dips to develop convenient and novel chip and dip combinations for the on-the-go consumer. - **Restaurant:** The restaurant industry can leverage the trend of flavorful and creamy dips to create unique and enticing sandwich and wrap options that go beyond traditional condiments and spreads. ## Related on Trend Hunter - [Extra-Creamy Hummus Dips](https://www.trendhunter.com/trends/creamy-dreamy-hummus.md) - [Spicy Onion Hummus Dips](https://www.trendhunter.com/trends/crunchy-chili-onion-hummus.md) - [Olive Tapenade Hummus Dips](https://www.trendhunter.com/trends/olive-tapenade-hummus.md) - [Zesty Red Pepper Spreads](https://www.trendhunter.com/trends/red-bell-pepper-garlic-parmesan-cream-cheese-spread.md) - [Festive Cranberry Walnut Dips](https://www.trendhunter.com/trends/red-pepper-cranberry-walnut-dip.md) - [Smoky Almond Butter Dips](https://www.trendhunter.com/trends/almond-chipotle-dip.md) - [Spicy-Sweet Guacamole Dips](https://www.trendhunter.com/trends/spicy-mango-habanero-guacamole.md) - [White Cheddar Queso Dips](https://www.trendhunter.com/trends/white-queso-dip.md) - [Chili Crisp Hummus Dips](https://www.trendhunter.com/trends/chili-crisp-hummus.md)