# Roasted Oolong Beverages R Tea Shares the Taste of Whole-Leaf Tea That's Been Steeped Over a Fire By Laura McQuarrie | Published 2021-12-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/roasted-oolong References: [bevindustry](https://www.bevindustry.com/articles/94613-genki-forest-sparkling-water-ran-tea/) & [drinkgenki](https://drinkgenki.com/products/r-tea-roasted-oolong?variant=39668805894284)  [Genki Forest's R](https://www.trendhunter.com/trends/genki-forest) Tea is a [ready-to-drink](https://www.trendhunter.com/trends/collagen-infused-rtd-teas) Roasted Oolong tea that's full of antioxidants and flavor. Thanks to the fact that the beverage is made with whole-leaf mountain oolong that is roasted over a charcoal fire, the product is said to have a "mellow aroma with deep, toasty notes." The antioxidant-rich oolong tea is free from sweeteners and doesn't come from a powder, so it delivers an exceptional experience in taste and texture. This real tea sets itself apart from other [sugary tea beverages](https://www.trendhunter.com/trends/lightly-sweetened-green-tea) with a clean, complex flavor profile and a certain sophistication. Genki Forest's R Tea in Roasted Oolong is the newest addition to this lineup and it joins other flavorful varieties like Peach Oolong and Strawberry Jasmine Oolong. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 42% | Activity: 40% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Whole-leaf Tea:** Incorporating whole-leaf tea in ready-to-drink beverages can provide a unique, high-quality taste experience and differentiate products in the crowded beverage market. - **Roasting Techniques:** Using unconventional roasting techniques like charcoal roasting can infuse flavors and aroma that aren't typically found in traditional tea preparations, creating a unique selling proposition for beverage companies. - **Antioxidant Fortification:** Consumers increasingly favor foods and beverages that offer antioxidant benefits. Companies can capitalize on this trend by incorporating natural sources of antioxidants like oolong tea in their products. ### Industries Being Reshaped - **Ready-to-drink Beverages:** Incorporating premium ingredients and unique taste experiences can differentiate ready-to-drink beverage products in the competitive market, with opportunities for brand loyalty and premium pricing. - **Natural Antioxidant Products:** Consumer demand for natural, antioxidant-rich products is growing, providing opportunities for development of innovative food and beverage products that meet this demand. - **Specialty Tea and Coffee:** Companies in the specialty tea and coffee industry can differentiate themselves by incorporating unique flavor profiles and preparation methods for beverages that cater to consumers willing to pay a premium for high-quality experiences. ## Related on Trend Hunter - [RTD Wellness Teas](https://www.trendhunter.com/trends/ryl-company.md) - [Summer-Ready Botanical Tea Blends](https://www.trendhunter.com/trends/tea-botanicals.md) - [Roasted Small-Batch Teas](https://www.trendhunter.com/trends/roasted-japanese-green-tea.md) - [Functionally-Focused Teas](https://www.trendhunter.com/trends/real-good-tea.md) - [Clean Tea Fragrances](https://www.trendhunter.com/trends/roan-fragrances.md) - [Organic Powdered Hojicha Lattes](https://www.trendhunter.com/trends/organic-hojicha-latte.md) - [Rooibos Chocolate Bars](https://www.trendhunter.com/trends/rooibos-chocolate-bar.md) - [Non-Alcoholic Sparkling Teas](https://www.trendhunter.com/trends/saicho-sixty-stone-mountain.md) - [Canned Green Teas](https://www.trendhunter.com/trends/lightly-sweetened-green-tea.md)