# Roast Dinner Snack Chips The Fairfields Farm Roast Rib of Beef Crisps are Plant-Based By Michael Hemsworth | Published 2020-12-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/roast-rib-of-beef-crisps References: [conveniencestore](https://www.conveniencestore.co.uk/products/fairfields-farm-launches-rib-of-beef-crisps/651660.article) & [fairfieldsfarmcrisps](http://www.fairfieldsfarmcrisps.co.uk/) The [Fairfields Farm](https://www.trendhunter.com/trends/fairfields-farm-prawn-cocktail-crisps) Roast Rib of Beef crisps are a [vegan-friendly roast dinner-inspired snack option](https://www.trendhunter.com/trends/compound-vegan-roast) for consumers who are looking to enjoy a high-quality flavor in an alternative manner. The crisps are made using hand-selected potatoes that are grown on the Fairfields Farm and are flavored with high-quality ingredients to make them a truly delicious option to pick up. The snack is priced at 80p per 40 gram bag and can be ordered online from the brand or purchased from the EofE Co-op. Co-Founder Laura Strathern spoke on the new Fairfields Farm Roast Rib of Beef crisps saying, "We’ve had so many requests to launch a [roast beef flavor](https://www.trendhunter.com/trends/pringles-flame-grilled-steak), however our vegan customers are very important to us, so we wanted to ensure that whatever we created would appeal to both meat eaters and those following a plant-based diet. The new Rib of Beef crisps are full-flavored and delicious and we expect them to be very popular.” ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 25% | Activity: 20% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Plant-based Snacks:** Creating plant-based snack options with the high-quality flavor of meat-based snacks. - **Alternative Flavoring:** Using high-quality ingredients to create unique and flavorful snack options. - **Balancing Consumer Needs:** Creating products that cater to the needs of both meat eaters and vegan consumers. ### Industries Being Reshaped - **Food and Beverage:** Opportunities to create unique and innovative plant-based snack products in the food and beverage industry. - **Agriculture:** Opportunities for farmers to grow and produce high-quality ingredients for alternative flavoring in snacks. - **Retail:** Targeting retail industries to provide unique and flavorful snack options that cater to a diverse consumer base. ## Related on Trend Hunter - [Vegan-Friendly Seafood Chips](https://www.trendhunter.com/trends/fairfields-farm-prawn-cocktail-crisps.md) - [Wine-Flavored Sausage Snack Chips](https://www.trendhunter.com/trends/chorizo-red-wine-crisps.md) - [Carbon-Neutral Snack Chips](https://www.trendhunter.com/trends/10-acre-crisps.md) - [Flavored Vegan Crisps](https://www.trendhunter.com/trends/walkers.md) - [Chestnut-Flavored Christmas Crisps](https://www.trendhunter.com/trends/honey-roasted-chestnut-sage-crisps.md) - [Savory Plant-Based Snacks](https://www.trendhunter.com/trends/crave-plant-based-snacks.md) - [Ready-to-Eat Vegan Snacks](https://www.trendhunter.com/trends/squeaky-bean-vegan-snacks.md) - [Crispy Clean-Label Potato Chips](https://www.trendhunter.com/trends/christies-chips.md) - [Sunday Roast Snack Chips](https://www.trendhunter.com/trends/tyrrells-roasted-chicken-sage.md)