# Cyclone-Inspired Lookbooks ROARK 2012 Spring/Summer 'Wind' Short Film is Gust of Men's Fashion By Andrew Robertson | Published 2012-04-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/roark-2012-spring-summer-wind References: [hypebeast](http://hypebeast.com/2012/04/roark-2012-spring-summer-wind-video-lookbook/) & [roarkcollective](http://www.roarkcollective.com/) The new ROARK 2012 Spring/Summer 'Wind' video lookbook captures the violence and grace of a powerful gale. Opening with darkly clad individuals emerging through a wall of whispering mist, the video features fog that separates and bounces off their dusky hued attire. As the short film progresses, so too does the force of the wind, ruffling shirts and hair alike. The promo makes use of a powerful force in order to emphasize and draw attention to the designer's new line of aesthetically dark couture. The intimidating stature of the wind storm and the shadowy allure of ROARK's 2012 Spring/Summer apparel complement each other in order to emphasize the attraction behind daunting and unstable elements. Turning turbulence into grace, the ROARK 2012 Spring/Summer Wind video lookbook showcases the designer's progressive new line of clothing. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 31% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Cyclone-inspired Lookbooks:** Using powerful natural forces as inspiration for fashion lookbooks. - **Darkly Clad Aesthetics:** Designing clothing with a shadowy allure and intimidating appeal. - **Turbulence to Grace:** Transforming chaos into elegance and showcasing progressive designs. ### Who This Affects Most - **Fashion:** Innovating fashion marketing with powerful and visually captivating lookbooks. - **Apparel:** Creating clothing lines with a dark and edgy aesthetic. - **Design:** Exploring the connection between chaotic elements and elegant design in various industries. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Rugged Winter-Ready Apparel](https://www.trendhunter.com/trends/winter-collection-2.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Elegantly Practical Performance Apparel](https://www.trendhunter.com/trends/goldwin-5.md) - [Heartwarming Life-Tech Apparel](https://www.trendhunter.com/trends/nanamica-3.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Elevated Casual Spring Collections](https://www.trendhunter.com/trends/robert-barakett-spring.md)