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# Wildlife-Supporting Plant-Based Ice Creams
The Roar Plant-Based Ice Cream is Indulgent

By Michael Hemsworth | Published 2020-01-30 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/roar-plantbased-ice-cream
References: [foodbev](https://www.foodbev.com/news/froneri-launches-plant-based-ice-cream-brand-roar/) & [roaricecream](https://roaricecream.com)

The Roar plant-based ice cream has been launched by UK-based [Froneri](https://www.trendhunter.com/trends/rowntrees-ocean-adventure), the joint venture owned by [Nestlé](https://www.trendhunter.com/trends/hagen-dazs-oat-milk) and R&R, as a new dessert option with a social good twist. The ice cream aims to help endangered wild cats thanks to a long-term partnership that has been forged with Panthera to support the Tigers Forever fund. This aims to increase the tiger population by at least 50% over the course of a 10 year period.

Explaining the new Roar plant-based ice cream, Froneri explained, "The most important thing for us was the taste. It had to taste incredible and be indulgent without compromise. People deserve a super-premium, plant-based ice cream experience that delivers. It’s extremely complex to achieve and not many can get it right.”

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 67% | Activity: 87% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What's Driving This Trend

- **Plant-based Ice Creams:** Opportunity for innovative plant-based ice cream flavors and formulations that cater to the growing demand for vegan and sustainable options.
- **Social Impact Partnerships:** Opportunity to form long-term partnerships with conservation organizations to support endangered wildlife and social causes.
- **Premium Indulgence:** Opportunity to create super-premium, indulgent plant-based ice creams without compromising taste or texture.

### Who This Affects Most

- **Food and Beverage:** The food and beverage industry can explore and capitalize on the rising trend of plant-based ice creams, creating new products and expanding their offerings.
- **Conservation and Wildlife:** Conservation and wildlife organizations can collaborate with companies to develop products and campaigns that raise awareness and support for endangered species like tigers.
- **Sustainability:** Sustainable and eco-friendly businesses can contribute to the growing market for plant-based alternatives by creating innovative ice cream products with a strong focus on environmental impact and animal welfare.

## Related on Trend Hunter

- [Vegan-Friendly Frozen Dessert Products](https://www.trendhunter.com/trends/ice-cream-range.md)
- [Legume-Based Frozen Desserts](https://www.trendhunter.com/trends/wicked-kitchen-plant-based-ice-cream.md)
- [Plant-Based Ice Creams](https://www.trendhunter.com/trends/pols-ice-cream.md)
- [Plant-Based Dessert Expansions](https://www.trendhunter.com/trends/over-the-moo1.md)
- [Vegan Imitation Ice Creams](https://www.trendhunter.com/trends/brave-robot.md)
- [Animal-Free Ice Cream Sandwiches](https://www.trendhunter.com/trends/brave-robot-x-coolhaus.md)
- [Chocolaty Fruit-Forward Frozen Treats](https://www.trendhunter.com/trends/rowntrees-ocean-adventure.md)
- [Dairy-Inspired Gelatos](https://www.trendhunter.com/trends/mwah.md)
- [Italian-Style Plant-Based Gelato](https://www.trendhunter.com/trends/italian-plant-based-gelato.md)