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# Fruit-Forward Hydration Sticks
ROAR® Organic Launches Two New Flavors for Fruity Hydration

By Kanesa D | Published 2024-02-07 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/roar-organics
References: [prnewswire](https://www.prnewswire.com/news-releases/a-flavorful-duo-roar-organic-launches-cherry-limeade-plus-powder-in-collab-with-peloton-instructor-jess-sims--debuts-blackberry-lemonade-its-sixth-ready-to-drink-flavor-302054960.html) & [roarorganic](https://roarorganic.ca/)

![Fruit-Forward Hydration Sticks](https://cdn.trendhunterstatic.com/thumbs/525/roar-organics.jpeg)

ROAR® [Organic](https://www.trendhunter.com/trends/mind-boost-and-mood-boost) unveils two exciting additions to its hydration lineup: Cherry Limeade Plus Powder and Blackberry Lemonade. Developed in collaboration with [Peloton](https://www.trendhunter.com/trends/respin-x-peloton) Instructor Jess Sims, Cherry Limeade Plus Powder packs [essential vitamins, antioxidants, and electrolytes](https://www.trendhunter.com/trends/energy-multiplier-sugarfree) into a convenient single-serve stick, featuring immunity-boosting ingredients like Vitamin C, Zinc, and Elderberry, with only 2g of sugar and 20 calories.

Elsewhere, Blackberry Lemonade, the latest flavor in ROAR®'s ready-to-drink range, offers a zesty refreshment with just 20 calories and 3 grams of sugar per 18oz bottle. Both varieties are designed to deliver hydration in a convenient and delicious format. The new products reflect ROAR®'s commitment to delivering functional hydration, providing 100% of the recommended daily intake of key vitamins and a coconut water and sea salt base for potent electrolytes.

Image Credit: ROAR® Organic

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 18% | Activity: 12% | Freshness: 21%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Functional Hydration:** ROAR® Organic's new fruit-flavored hydration sticks and ready-to-drink range offer convenient and delicious ways to stay hydrated with added vitamins and electrolytes.
- **Convenient Single-serve:** ROAR® Organic's Cherry Limeade Plus Powder comes in a single-serve stick for on-the-go hydration with immunity-boosting ingredients and minimal sugar and calories.
- **Refreshing Flavor Options:** ROAR® Organic's Blackberry Lemonade provides a zesty and low-calorie refreshment in a ready-to-drink format.

### Where This Applies

- **Beverage:** ROAR® Organic's innovative fruit-forward hydration products disrupt the beverage industry with their functional ingredients and convenient formats.
- **Fitness:** ROAR® Organic's collaboration with Peloton Instructor Jess Sims taps into the fitness industry by offering functional hydration options for active individuals.
- **Wellness:** ROAR® Organic's fruit-flavored hydration sticks and ready-to-drink range cater to the wellness industry's focus on convenient and healthy hydration solutions.

## Related on Trend Hunter

- [Ready-to-Mix Hydration Powders](https://www.trendhunter.com/trends/roar-organic-plus.md)
- [Multifunctional Hydrating Beverages](https://www.trendhunter.com/trends/complete-hydration.md)
- [Hydration Line Expansions](https://www.trendhunter.com/trends/laird-superfood-2.md)
- [Flavorful Powdered Hydration Supplements](https://www.trendhunter.com/trends/powdered-hydration-supplements.md)
- [Fruit-Powered Hydration Sticks](https://www.trendhunter.com/trends/drywater.md)
- [Fruity Hydration Packs](https://www.trendhunter.com/trends/golden-cherry.md)
- [Sugar-Free Hydration Solutions](https://www.trendhunter.com/trends/liquid-iv-raspberry-melon.md)
- [Electrolyte-Enhanced Hydration Mixes](https://www.trendhunter.com/trends/gohydrate-strawberry-lemonade-flavor.md)
- [Functional Hydration Powders](https://www.trendhunter.com/trends/superstix.md)
