# Clean Tea Fragrances ROAN Fragrances Plays with Notes of Darjeeling, Oolong, Matcha and Black Tea By Laura McQuarrie | Published 2024-03-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/roan-fragrances References: [streetinsider](https://www.streetinsider.com/PRNewswire/ROAN+Fragrances+Launches+With+Range+Of+Clean%2C+Tea+Scents+to+Inspire+the+Wanderer+Within/22867979.html?classic=1) & [ROANFragrances](http://www.ROANFragrances.com/)  ROAN Fragrances is a clean, cruelty-free and vegan fragrance brand created by tea enthusiast Helen Lee. Inspired by her expansive tea collection accumulated with world travels, the fragrances tap into the essence of unique locations and invite users to be transported through their senses. "We have designed each scent to be inspired by the energy, mood, and vibe of different locations while still allowing you to connect with and interpret the fragrance in a way that makes it uniquely yours," says Lee. The clean fragrance brand is introducing itself to the world with a trio of genderless scents. While Current Culture pairs matcha with bergamot, seaweed, moss, white ginger and musk, Mountain Memories boasts top notes of Oolong tea and Porcelain Pulse plays with black tea and Darjeeling. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 61% | Activity: 76% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Tea-inspired Fragrances:** New fragrance brands are utilizing the essence of various teas, sparking a trend of tea-inspired scents in the beauty industry. - **Genderless Scent Collections:** The introduction of gender-neutral fragrance lines is reshaping traditional gender norms in the perfume sector. - **Location-based Fragrance Experiences:** Innovative fragrances are being crafted to evoke the energy and essence of different locations, revolutionizing the sensory journey of users. ### Who This Affects Most - **Beauty and Personal Care:** The beauty and personal care industry stands to benefit from the rising demand for clean, vegan fragrances inspired by unique elements like tea. - **Retail and E-commerce:** Retail and e-commerce sectors can explore opportunities in marketing and selling gender-neutral fragrance collections that cater to a diverse customer base. - **Travel and Tourism:** The travel and tourism industry can leverage location-based fragrances to enhance sensorial experiences for customers, offering them a unique journey through scents. ## Related on Trend Hunter - [Gourmand Teatime Fragrances](https://www.trendhunter.com/trends/high-tea-brown-girl-jane.md) - [Smoky Tea Fragrances](https://www.trendhunter.com/trends/smoky-soul.md) - [Comforting Tea Fragrances](https://www.trendhunter.com/trends/wild-oolong-by-skylar.md) - [Clean Rose Fragrances](https://www.trendhunter.com/trends/rose-era.md) - [Summer-Ready Tea-Inspired Fragrances](https://www.trendhunter.com/trends/teainspired-scents.md) - [Refreshing Tea-Infused Fragrances](https://www.trendhunter.com/trends/elizabeth-arden-extends.md) - [Serene Matcha Fragrances](https://www.trendhunter.com/trends/matchabuya.md) - [Nature-Inspired Room Sprays](https://www.trendhunter.com/trends/roam-the-brand.md) - [Hydrating Water-Based Fragrances](https://www.trendhunter.com/trends/clean-reserve-h2eau.md)