# Pitcher-Sized Water Bottles S'wells New Roamer Collection Has Large-Size Containers By Madison Mackay | Published 2018-03-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/roamer-collection References: [gearpatrol](https://gearpatrol.com/2018/03/02/swell-roamer-collection/) & [swellbottle](https://www.swellbottle.com/roamers?utm_source=5737003&utm_medium=affiliate&utm_campaign=CJ) [S'well](https://www.trendhunter.com/trends/crayola-x-swell), a company that is wildly popular all around the world for its revolutionary [water bottle designs](https://www.trendhunter.com/trends/rare-beauty1), created the new Roamer collection of pitcher-sized bottles. Created to be new on-the-go pitchers, the two new sizes hold either 40- or 64-ounces of liquid at once. Available in [five colors](https://www.trendhunter.com/trends/yeti-3)—black, gray, gold, white or wood grain—the new bottles are ideal for an intense workout, hike, a long road trip, a picnic or sharing at a party. The new bottles can keep beverages cold for 24 hours and hot for 12 hours. The 40-ounce pitcher from the Roamer collection by S'well is available for purchase online now, with the-64 ounce roamer pitcher set to become available online as of April. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 93% | Activity: 88% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Pitcher-sized Water Bottles:** The Roamer collection created by S'well set a trend of new larger, on-the-go bottles. - **Beverage Insulation Technology:** The ability for the Roamer collection to keep drinks hot or cold opens up innovation opportunities in the insulation technology industry. - **Outdoor Activities:** The Roamer collection trend caters to outdoor enthusiasts and opportunities exist in the camping and recreation industry for new products. ### Who This Affects Most - **Beverage Industry:** The Roamer collection informs trends in the beverage industry towards larger, portable bottle designs. - **Fitness Industry:** The trend for larger, insulating bottles as seen in S'well's Roamer collection is relevant to the fitness industry as it caters to active lifestyle consumers. - **Outdoor Recreation Industry:** The Roamer collection creates opportunities for the outdoor recreation industry to produce products for larger-scale outdoor activities such as camping or picnics. ## Related on Trend Hunter - [Stylish Dual-Opening Water Bottles](https://www.trendhunter.com/trends/stanley-allday-slim-bottle.md) - [Style-Focused Water Bottles](https://www.trendhunter.com/trends/ultralight-series-water-bottles.md) - [Gigantic Leak-Proof Waterbottles](https://www.trendhunter.com/trends/hydrojug-pro.md) - [Cooler-Grade Insulation Water Jugs](https://www.trendhunter.com/trends/yeti-silo-jug.md) - [Contactless Straw Water Bottles](https://www.trendhunter.com/trends/insulated-water-bottles.md) - [32oz Stainless Steel Tumblers](https://www.trendhunter.com/trends/carter-carry-xl-tumbler.md) - [Lightweight Hydration Bottles](https://www.trendhunter.com/trends/hidratespark-pro.md) - [Minimalist Appliance Water Bottles](https://www.trendhunter.com/trends/smeg-and-24bottles.md) - [Oversized Hydration-Tracking Water Bottles](https://www.trendhunter.com/trends/ghydion-gallon.md)