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# Literary Postage Fares
The Roald Dahl Stamps Celebrate His Most Famous Children's Novels

By Meghan Young | Published 2012-01-30 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/roald-dahl-stamps
References: [mymodernmet](http://www.mymodernmet.com/profiles/blogs/roald-dahl-stories-celebrated-on-stamps) & [royalmail](http://www.royalmail.com/roald-dahl)

The Roald Dahl Stamps celebrate this famous literary figure. His masterpieces have been immortalized in many ways and now, they will decorate envelopes that contain the written words he so carefully crafted.

His daughter Ophelia says, "I'm so excited that [Royal Mail](https://www.trendhunter.com/trends/royal-mail-solar-postboxes) has honoured my father, Roald Dahl, with these stamps. My dad wrote thousands of letters home throughout his life and never dreamed that one day one of his own characters would grace a stamp."

A special set of six Roald Dahl Stamps center around his most [famous children's novels](https://www.trendhunter.com/trends/rachel-riley): 'Charlie and the Chocolate Factory,' 'Matilda,' 'The Twits,' 'James and the Giant Peach,' 'The Witches' and 'Fantastic Mr. Fox.' The Roald Dahl Stamps were illustrated by Quentin Blake whose work has become synonymous with Dahl's own.

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 26% | Activity: 3% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture)

## Key Themes

### Why This Trend Is Growing

- **Communal Stamps:** Creating commemorative stamps for literary figures and other famous icons can be extended to a wider audience by taking suggestions and ideas from the public to make them more inclusive and engaging.
- **Virtual Stamps:** Incorporating augmented reality technology to create interactive stamps and enhance user experience can be a game-changer for the stamp industry and increase its appeal to the younger generation.
- **Personalized Stamps:** Going beyond commemorative stamps, allowing users to personalize their own stamps with custom designs and images can be a lucrative opportunity in the stamp industry.

### Industries Being Reshaped

- **Postal & Courier Services:** This traditional industry can benefit from embracing innovative stamp designs to maintain relevance and attract younger generations who prefer digital communication.
- **Print & Publishing:** Creative collaboration and innovation in the printing industry can produce exclusive stamp designs that can become a revenue stream for publishers and illustrators.
- **Augmented Reality:** The application of augmented reality technology in stamp designs can open up a new era in the way we interact with stamps and redefine their role in social and cultural communication.

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