# Rebellious Hitchhiking Editorials Felipe Cuartas Photographed Juana Carolina Martinez for C-Heads By Vasiliki Marapas | Published 2014-09-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/roadtrip-editorials References: [c-heads](http://www.c-heads.com/2014/09/16/juana-carolina-martinez-by-felipe-cuartas-for-c-heads/) & [behance.net](https://www.behance.net/feseb) Photographer Felipe Cuartas traveled to the "middle of nowhere" -- AKA the outskirts of Antioquia, a Colombian Province -- with model Juana Carolina Martinez to shoot an exclusive C-Heads editorial. The model-photographer duo were joined by stylist Lisa Salazar and makeup artist Linda Munera. Salazar dressed Martinez in a [denim Harley Davidson vest](https://www.trendhunter.com/trends/kiko-kostadinov-x-fox-lab), [suede boots](https://www.trendhunter.com/trends/melissa-x-maldito), overalls and plaid, while Munera gave her a mild smokey-eye look perfect for adventuring. Whether she's taking in the scenery from the high vantage point of a mountain, skimming a book (Alexa Chung's 'IT') or stopping traffic with her out-of-this-world beauty, Martinez looks like she's enjoying every minute of this free-spirited journey. Cuartas explains that he was inspired by [road films](https://www.trendhunter.com/trends/alessandro-micheles) over the past two decades, which depict a "sensual girl hitchhiking through mountainous roads." ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 98% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Road Film Fashion:** Opportunity for fashion brands to create collections inspired by the free-spirited style seen in road films. - **Adventure Makeup:** Disruptive innovation opportunity for makeup brands to develop products specifically designed for adventurous lifestyles. - **Exploration Photography:** Potential for photographers to capture unique and adventurous locations, like the outskirts of Antioquia, for editorial shoots. ### Industries Being Reshaped - **Fashion:** Fashion brands can tap into the trend of road film fashion to attract consumers seeking a free-spirited style. - **Makeup:** Makeup brands can cater to the growing demand for adventure makeup products that are long-lasting and versatile. - **Photography:** Photographers can explore off-the-beaten-path locations and offer unique editorial shoots that capture the spirit of exploration. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Dynamic Denim-Dominant Capsules](https://www.trendhunter.com/trends/carolina-herrera.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md)