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# Real-World Gaming Cars
The Volkswagen Vision Gran Turismo Was Developed for a Video Game

By Rahul Kalvapalle | Published 2014-06-10 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/roadster-vision-gran-turismo
References: [gizmag](http://www.gizmag.com/volkswagen-gti-roadster-vision-gran-turismo/32364/) & [media.vw](http://media.vw.com/release/761/)

It's not uncommon to have real-world cars mimicked in video games, but the [Volkswagen](https://www.trendhunter.com/trends/airconsole-1) Roadster Vision Gran Turismo is different in that it was actually designed for Playstation 3's [Gran Turismo 6](https://www.trendhunter.com/trends/gran-turismo-7-upgrade) video game. However Volkswagen also built a real-world show car version of the virtual vehicle for the Worthersee festival in Austria.

The Roadster Vision Gran Turismo was developed jointly by Volkswagen and [Sony Computer Entertainment](https://www.trendhunter.com/trends/gran-turismo-7-database). The virtual version of the car was unveiled first on May 26, with the real version being introduced a few days later at the Worthersee festival.

The vehicle is equipped with a 3.0-liter twin-turbo TSI V6 engine that produces 503 horsepower and 413 pounds-feet of torque. The engine is hooked up to a seven-speed DSG dual-clutch transmission and 4MOTION all-wheel drive.

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 97% | Activity: 85% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Key Themes Behind This Trend

- **Real-world Integration of Virtual Game Designs:** Opportunities for automakers and game designers to collaborate and create real-world cars based on virtual designs for promotional purposes and to showcase technological advancements.
- **Cross-industry Collaborations for Product Development:** Opportunities for companies from different industries to come together and develop products that blend features from each industry, such as combining video game design and automotive engineering to create a real-world car.
- **Expansion of Gaming Culture Into Physical Industries:** Opportunities for the gaming industry to expand its influence into physical industries by creating branded products based on popular video games to showcase the brand's technology and innovation.

### Where This Applies

- **Automotive Industry:** Automakers can explore new ways to promote their brand and showcase technological advancements by working with video game designers to bring virtual car designs to life in the real world.
- **Video Game Industry:** Video game designers can expand their influence into physical industries by collaborating with automakers to create real-world cars based on popular virtual designs from their games.
- **Marketing Industry:** Marketing agencies can leverage the popularity of video games and their designs to create branded products and experiences that showcase the brand's technology and innovation, and appeal to a younger demographic.

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