# Gaming-and-Driving Caution Ads The Roads for Life Campaign is Against Mobile Games When Driving By Meghan Young | Published 2016-04-01 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/roads-for-life References: [designtaxi](http://designtaxi.com/news/385481/Clever-Print-Ads-Show-The-Dangers-Of-Playing-Mobiles-Games-While-Driving/) & [behance.net](https://www.behance.net/gallery/35481563/Dont-Play-Drive) According to Qatar-based art director Gonzalo Ausejo "people in the Middle East have the habit of [playing games while driving](https://www.trendhunter.com/trends/airconsole-1)," writes Design Taxi. It's such a big problem that he took it upon himself to create [series of ads](https://www.trendhunter.com/trends/outdoor-advertising-campaign) -- Roads for Life -- that targeted people who did this and warn them the dangers of such an activity. The [Roads for Life ad campaign](https://www.trendhunter.com/trends/captain-of-the-night-campaign) is as surreal and playful as the games it is warning against. Of course, there is also a very dark quality to the images portrayed. Candy Crush makes an obstacle course of the road while Clash of Vikings are just as deadly with arrows and all. Perhaps people will think twice. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 74% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Mobile Gaming and Driving:** Creating awareness campaigns and technologies that discourage playing mobile games while driving. - **Visual and Surreal Ads:** Utilizing surreal and playful imagery in advertising campaigns to capture attention and convey a serious message. - **Engaging Gamers in Road Safety:** Developing interactive and gamified approaches to educate gamers about the dangers of distracted driving. ### Where This Applies - **Advertising:** Leveraging creative ad campaigns to raise awareness about road safety and promote responsible behaviors. - **Automotive:** Integrating technology and systems that discourage distracted driving and enhance road safety. - **Gaming:** Collaborating with road safety organizations to incorporate road safety messages and warnings within popular mobile games. ## Related on Trend Hunter - [Connected Gamer Campaigns](https://www.trendhunter.com/trends/just-another-night-out.md) - [Racing Strategy Games](https://www.trendhunter.com/trends/escape-road.md) - [Gaming Ads-Inspired Video Games](https://www.trendhunter.com/trends/those-games.md) - [Cinematic Video Game Spots](https://www.trendhunter.com/trends/droga5s-wake-up.md) - [AR Driving Games](https://www.trendhunter.com/trends/augmented-reality-driving-game.md) - [Clear In-Game Billboard Advertisements](https://www.trendhunter.com/trends/american-truck-simulator.md) - [Gamer-Targeted Donor Campaigns](https://www.trendhunter.com/trends/virtual-donors.md) - [In-Car Gaming Collaborations](https://www.trendhunter.com/trends/airconsole-x-audi.md) - [Video Game-Inspired Vehicle Designs](https://www.trendhunter.com/trends/mg-maze.md)