# Disgusting Dead Animal Toys RoadkillToys.com By Alex Covert | Published 2007-12-16 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/roadkilltoys References: [roadkilltoys](http://roadkilltoys.com/) & [roadkilltoys](http://roadkilltoys.com/) I'm not quite sure why I'm perpetuating this product idea, but now you can buy a [toy dead animal](https://www.trendhunter.com/trends/fight-teeth). These aren't just dead though; they're roadkill - with popping eyes and exposed intestines. [RoadkillToys.com](http://roadkilltoys.com) is the proud creator and seller of these dark-humor (at best) play things. Give them credit though on their creative marketing idea for such a strange item. Check out this commercial that is just as disturbing as the product. **Implications** - RoadkillToys.com is an unusual company because they pride themselves on making toys with a twist. Their sense of humor is decidedly dark, and the the idea of using toys that have been run over by a car is off-putting to many, but they deserve credit for sheer ingenuity and originality. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 81% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What Makes This Trend Stand Out - **Dark Humor Toys:** Opportunity to create and market toys with unconventional and dark themes. - **Unconventional Marketing:** Opportunity to use bizarre and intriguing marketing strategies to attract customers. - **Controversial Products:** Opportunity to tap into niche markets by creating controversial and unique products. ### Sectors Adopting This - **Toy Industry:** Innovative toys with unconventional themes can disrupt the traditional toy industry. - **Marketing Industry:** Unconventional marketing strategies can disrupt traditional advertising methods. - **Gift Industry:** Controversial and unique products can disrupt the traditional gift industry by targeting niche markets. ## Related on Trend Hunter - [Creepy Severed Hand Toys](https://www.trendhunter.com/trends/wednesday-thing.md) - [Surreal Dark Comedy Toys](https://www.trendhunter.com/trends/amazing-digital-circus.md) - [Anatomical Plush Toys](https://www.trendhunter.com/trends/giant-skull-with-hidden-organs.md) - [Viral Video Content Toys](https://www.trendhunter.com/trends/skibidi-toilet.md) - [Fashionable Zombie Dolls](https://www.trendhunter.com/trends/zombaes-critter-chaos.md) - [Car-Branded Toy Collectibles](https://www.trendhunter.com/trends/starbase.md) - [Collectible Anthropomorphized Toys](https://www.trendhunter.com/trends/calico-critters.md) - [Collectible Dinosaur Desk Toys](https://www.trendhunter.com/trends/chrome-dino.md) - [Interactive Monster Collectibles](https://www.trendhunter.com/trends/smashers-horror-house.md)