# Camouflaged Scooter Campaigns This Road Traffic Safety Campaign Tricks Drivers with a Mini Scooter By Alexander Lam | Published 2013-07-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/road-traffic-safety References: [creativecriminals](http://creativecriminals.com/ambient/road-traffic-safety-department-latvia-scooter/) & [mooz.lv](http://www.mooz.lv/en/projects/chronology/2013/small-and-vulnerable/) In an effort to encourage drivers to look out for mopeds and scooters when on the road, the [Road Traffic Safety Department](https://www.trendhunter.com/trends/wine-traditions) in Latvia launched a campaign using [miniature scooters](https://www.trendhunter.com/trends/petro-scooter-concept). Small toy mopeds were placed on the ground at a gas station. As people and cars passed by, they occasionally crushed it or knocked it over. An accompanying tag-line that read "Scooter: small and vulnerable" was painted next to the toy. Ad agency !Mooz designed and executed the campaign at a Statoil gas station. By placing a small scooter on the ground where people may not notice it, !Mooz is driving home the fact that [drivers should be vigilant](https://www.trendhunter.com/trends/project-yellow-lights-love-story) at all times. Even if people passing the installation manage to avoid the scooter, the message still gets across. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 12% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Road Traffic Safety:** Opportunity for disruptive innovation: Develop new technologies or strategies to improve road safety and raise awareness about the importance of being vigilant while driving. - **Toy-based Awareness Campaigns:** Opportunity for disruptive innovation: Create interactive and attention-grabbing campaigns using miniature objects or toys to convey important messages and capture public's attention. - **Creative Advertising Tactics:** Opportunity for disruptive innovation: Explore unconventional advertising techniques that surprise and engage audiences, enabling messages to resonate more effectively. ### Where This Applies - **Automotive Industry:** Opportunity for disruptive innovation: Develop advanced safety features and technologies for vehicles to prevent accidents involving mopeds and scooters. - **Advertising Industry:** Opportunity for disruptive innovation: Find innovative ways to create impactful campaigns that effectively raise awareness about road safety and generate engagement. - **Toy Industry:** Opportunity for disruptive innovation: Collaborate with organizations and campaigns to create toy-based educational tools that promote safety awareness and behavior. ## Related on Trend Hunter - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [Lightning-Fast Delivery Campaigns](https://www.trendhunter.com/trends/spot-the-biker.md) - [Cutely Compact Commuter Mopeds](https://www.trendhunter.com/trends/mini-bike.md) - [Hospital Entertainment Campaigns](https://www.trendhunter.com/trends/project-courage.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Sustainability-Focused Scooter Campaigns](https://www.trendhunter.com/trends/iscooter.md)