# Charitable Ride Promotions Uber and MADD Join Forces to Promote Road Safety During the Superbowl By Vasiliki Marapas | Published 2015-01-30 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/road-safety References: [jezebel](http://jezebel.com/uber-touts-relationship-with-madd-in-a-desperate-bid-fo-1682260358) & [uber](https://www.uber.com/) Ride-share service [Uber](https://www.trendhunter.com/trends/irish-goodbye-program) has teamed up with non-profit organization MADD (Mothers Against Drunk Driving) in an effort to encourage [road safety this Superbowl Sunday](https://www.trendhunter.com/trends/winter-water-safety). Users who take a trip in between the hours of 3pm and 12am that day will be able to use the promotional code 'THINKANDRIDE.' A dollar of their ride cost will then be donated to MADD. Recently, Uber revealed that the introduction of its service decreased the number of DUI arrests in the Seattle area by a ten percent margin. Within the same report, the company notes that California has seen a 6.5% decrease of alcohol-related accidents by drivers who are 30 and under. Dedicated to stopping drinking and driving, the Uber team is raising awareness with one of the most alcohol-fueled sporting events in the world. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 19% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **Road Safety Awareness:** Uber and MADD partnership promoting road safety during the Superbowl. - **Charitable Ride Promotions:** Uber's donation incentive for rides taken during the Superbowl encourages giving back to the community. - **Decrease in DUI Arrests:** Uber's service contributing to a decrease in DUI arrests in the Seattle area. ### Who This Affects Most - **Ride-share Services:** Opportunity for other ride-share services to partner with non-profit organizations to promote road safety and contribute to a charitable cause. - **Non-profit Organizations:** Opportunity for non-profit organizations to collaborate with ride-share services to raise awareness and funds for their cause. - **Hospitality Industry:** Opportunity for hotels, bars, and restaurants to collaborate with ride-share services to promote responsible drinking and provide safe transportation options for customers. ## Related on Trend Hunter - [Beer-Branded Complimentary Public Transportations](https://www.trendhunter.com/trends/complimentary-public-transportation.md) - [Responsible Drinking Campaigns](https://www.trendhunter.com/trends/irish-goodbye-program.md) - [Co-Branded Designer Driving Initiatives](https://www.trendhunter.com/trends/designer-driving-initiatives.md) - [Sober Driving Beer Campaigns](https://www.trendhunter.com/trends/when-you-drive-never-drink-1.md) - [Holiday Driver Safety Programs](https://www.trendhunter.com/trends/tow-to-go.md) - [Road Safety Spirit Campaigns](https://www.trendhunter.com/trends/captain-of-the-night-campaign.md) - [Discounted Rideshare Partnerships](https://www.trendhunter.com/trends/discounted-rideshare.md) - [Pet-Themed Branding Initatives](https://www.trendhunter.com/trends/puppy-bowls.md) - [Youth-Catered Transportation Apps](https://www.trendhunter.com/trends/teen-accounts.md)