# Cellular Steering Wheel Ads Irish Authorities Launch a Road Safety Campaign Aimed at Texting By Jonathon Brown | Published 2013-01-13 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/road-safety-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/01/road-safety-authority-ireland-steering-wheel/) & [rsa.ie](http://www.rsa.ie/) Texting and driving continues to be a cause for concern on the roads of Ireland, which is why the authorities have launched a road safety campaign focused on this dangerous habit. This ad shows two rounded arms holding a [cell phone](https://www.trendhunter.com/trends/kitkat-phone-break). The image created is one that looks similar to a steering wheel and subtly alludes to texting while driving. Authorities are taking aim at this problem because texting while driving can often leave drivers more focused on texting a message to a friend than watching the traffic around them. The ad includes a startling statistic: "Your mobile makes you four times more likely to crash." The creative director for this road safety campaign print ad is Dylan Cotter. The art director is Catherine Lennon. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 3% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Texting and Driving Awareness:** There is a growing trend in creating road safety campaigns and advertisements to raise awareness about the dangers of texting while driving. - **Visual Communication in Advertisements:** Advertisements are increasingly using visual imagery and symbolism to convey messages and catch the attention of viewers. - **Data-backed Road Safety Messaging:** Road safety campaigns are incorporating statistical information and data to emphasize the risks associated with distracted driving. ### Sectors Adopting This - **Automotive:** The automotive industry could explore integrating technology that prevents drivers from using their mobile devices while driving. - **Advertising:** The advertising industry can leverage visual communication techniques to create impactful campaigns that raise awareness about social issues. - **Digital Communication:** The digital communication industry has opportunities to develop innovative solutions that promote safe mobile device usage on the road. ## Related on Trend Hunter - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Mobile Device Addiction Campaigns](https://www.trendhunter.com/trends/mobile-device-addiction.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Teen Driving Safety Programs](https://www.trendhunter.com/trends/goldengauge-program.md) - [Road Safety Spirit Campaigns](https://www.trendhunter.com/trends/captain-of-the-night-campaign.md) - [Distraction-Free Flip Phones](https://www.trendhunter.com/trends/consumer-cellular.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md)