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# Logo-Informed Cyberpunk Apparel
Rōnin's FW18 Capsule is Inspired by Japanese Horror Films

By Amy Duong | Published 2018-12-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/rnin
References: [hypebeast](https://hypebeast.com/2018/12/ronin-fall-winter-2018-collection-lookbook) & [ronindivision](https://www.ronindivision.com/collections/frontpage)

New York-based menswear label Rōnin introduced its latest collection designed for the Fall/Winter 2018 season. The capsule is comprised of a series of [logo-centric emblems](https://www.trendhunter.com/trends/saint-mxxxxxx) that adorn silhouettes including hoodies, button-down shirts, tees, track pants, pullover sweaters and BDU shirts. Rōnin drew design inspiration from the [Japanese cyberpunk horror film](https://www.trendhunter.com/trends/episode-7-collection) entitled 'Tetsuo: The Iron Man.' This is translated through a series of subtle graphics that decorate the staple seasonal pieces.

Some standout apparel includes the pullover sweater constructed from soft fleece materials, the hoodies with color-blocking elements and the long-sleeve tee that displays a re-imagined [Doritos](https://www.trendhunter.com/trends/ground-up-and-pepsico) graphic on the back.

The entire Rōnin Fall/Winter 2018 range is now available to shop online at Rōnin.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 53% | Activity: 18% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Logo-centric Apparel:** Opportunity for fashion brands to incorporate logos and emblems as key design elements in their seasonal collections.
- **Japanese Cyberpunk Aesthetics:** Opportunity for entertainment companies to create content that draws design inspiration from Japanese cyberpunk horror films to appeal to fashion-conscious audiences.
- **Color-blocking Elements:** Opportunity for fashion brands to incorporate color-blocking elements in their garments for a visually striking impact.

### Sectors Adopting This

- **Fashion:** Opportunity for fashion brands to incorporate logos and cyberpunk-inspired design elements in their seasonal collections to appeal to consumers who are interested in streetwear.
- **Entertainment:** Opportunity for entertainment companies to leverage the popularity of cyberpunk aesthetics to create content that appeals to fashion-conscious audiences.
- **Graphic Design:** Opportunity for graphic designers to experiment with the versatile use of subtle graphics and color-blocking elements in achieving a visually striking impact for a brand.

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