# Natural Nail Polishes These RMS Beauty Nail Polishes Boast a "5-Free" Formula By Laura McQuarrie | Published 2015-09-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rms-beauty References: [rmsbeauty](http://www.rmsbeauty.com/products/nail-polish) Taking inspiration from the finishes and colors of its existing color line, [RMS Beauty](https://www.trendhunter.com/trends/liplights-cream-lip-gloss) newly launched a line of [nail polish products](https://www.trendhunter.com/trends/nailsinc-polishes). RMS Beauty has become a cult favorite as one of the cleanest beauty lines out there, especially because it puts an emphasis on producing everything with a "5-Free" formula; all products are gluten-free, non-GMO, soy-free, nano-particle free and never tested on animals. In keeping with this theme, the new range of nail polishes are just as clean and [made without harmful chemicals](https://www.trendhunter.com/trends/enchanted-meadows-collection). The vibrant colors in the nail polish range like luminizer, solar, smile and sublime are reminiscent of lip tints and face highlighters. As RMS Beauty puts it: "Face versus nails… Who says you can’t wear both?" ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 32% | Activity: 25% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Clean Beauty:** Opportunity for disruptive innovation lies in creating natural and non-toxic nail polish formulas. - **Color Matching:** There is potential to develop technologies that can match nail polish colors with lip tints and face highlighters. - **Animal-friendly Products:** Creating nail polishes that are never tested on animals could disrupt the beauty industry. ### Industries Being Reshaped - **Beauty:** The beauty industry can innovate by incorporating more natural and non-toxic ingredients into nail polish products. - **Cosmetics:** Developing technologies to match nail polish colors with other makeup products could revolutionize the cosmetics industry. - **Animal Testing Alternatives:** Creating nail polishes that are cruelty-free and never tested on animals could disrupt the animal testing industry. ## Related on Trend Hunter - [Free-From Gel Polishes](https://www.trendhunter.com/trends/21free-gel-nail-polish.md) - [Free-From Spring Nail Polishes](https://www.trendhunter.com/trends/sally-hansen-goodkindpure-fresh-bloom.md) - [Plant-Derived Nail Polish Removers](https://www.trendhunter.com/trends/vegan-nail-polish-remover.md) - [Decadent Superfood Nail Polishes](https://www.trendhunter.com/trends/le-sweet-nail-polish.md) - [Four-In-One Nail Polishes](https://www.trendhunter.com/trends/fourinone-nail-polis.md) - [Free-From Spring Nail Polishes](https://www.trendhunter.com/trends/enchanted-meadows-collection.md) - [Sunlight-Reactive Nail Polishes](https://www.trendhunter.com/trends/forever-wear-chill-paint.md) - [Rich Functional Nail Polishes](https://www.trendhunter.com/trends/the-deep-edit.md) - [Broccoli-Infused Nail Polish Removers](https://www.trendhunter.com/trends/water-based-nail-polish-remover.md)