# Charitable Holiday Coffees McCafé is Donating One Dollar From Every Coffee to RMHC Canada By Elena Rahman | Published 2021-12-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/rmhc-canada References: [rmhccanada](https://www.rmhccanada.ca/)  The [RMHC Canada](https://www.trendhunter.com/trends/moments-that-count) ([Ronald McDonald House](https://www.trendhunter.com/trends/mchappy-day) of Charities) is receiving one dollar from every McCafé purchase sold between December 2nd and December 29th. As the holidays approach, celebrations and festivities are not a reality for all. The [Ronald Mcdonald's](https://www.trendhunter.com/trends/mccaf-at-home) campaign supports families through medical care for sick children by proving them with a place to stay during extended hospital visits. Dubbed the Keeping Families Close initiative, RMHC ensures that the housing provided for out-of-town families during hospital visits is only a few steps away from where their child's medical care is located. Since its opening in 1981, RMHC has helped more than 425,000 families to remain safe and comfortable while their child is undergoing medical treatment. Image Credit: RMHC ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 20% | Activity: 12% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Charitable Giving Initiatives:** More businesses are adopting charity initiatives as part of their marketing strategies, which allows them to support important causes and make a positive social impact while attracting customers and earning goodwill. - **Corporate Social Responsibility:** Consumers are increasingly interested in companies that prioritize social and environmental responsibility, creating opportunities for businesses to differentiate themselves and build loyalty by investing in the well-being of their communities. - **Local Community Support:** Businesses are recognizing the importance of investing in the health and prosperity of their local communities, empowering them to contribute to initiatives that benefit their neighbors and enhance their overall quality of life. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry is particularly well-suited to charitable initiatives, given its frequent customer interactions and ability to generate interest and engagement with social media and marketing campaigns. - **Healthcare:** Healthcare providers and organizations can leverage charitable efforts to demonstrate their commitments to patient care, while supporting vital causes that improve the well-being of their communities. - **Hospitality:** The hospitality industry can make a significant impact by investing in charitable causes, particularly those that help families and children in times of need, and can build goodwill and loyalty by partnering with nonprofits to create shared value. ## Related on Trend Hunter - [Family-Assisting QSR Initiatives](https://www.trendhunter.com/trends/mchappy-day.md) - [Slackliner-Backed Donations](https://www.trendhunter.com/trends/mccaf-at-home.md) - [Festive QSR Menus](https://www.trendhunter.com/trends/mcdonalds-festive-menu.md) - [Heartwarming Social Good Ads](https://www.trendhunter.com/trends/moments-that-count.md) - [QSR Food Donations](https://www.trendhunter.com/trends/the-giving-page.md) - [Charitable Holiday Initiatives](https://www.trendhunter.com/trends/ronald-mcdonald-house.md) - [Charitable Camp Initiatives](https://www.trendhunter.com/trends/tim-hortons-annual-camp-day.md) - [Giving Milk Campaigns](https://www.trendhunter.com/trends/milk-cookies-campaign.md) - [Festive Social Campaign Cookies](https://www.trendhunter.com/trends/holiday-smile-cookie.md)