# Rope-Wrapped Rums RM Rum is Encased in Beautiful Bottles that Highlight Multiple Influences By Michael Hemsworth | Published 2015-10-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rm-rum References: [lovelypackage](http://lovelypackage.com/rm-rum/) & [alexeymalina](http://alexeymalina.com/en/) RM Rum is a scrumptious variety that, surprisingly, is a blended option that contains rums from all corners of the Caribbean before being aged in northern Italy in wooden casks of acacia, Swiss oak, and cherry. The packaging of RM Rum goes in an interesting direction, as the designers at the Alexey Malina Studio have clearly taken more of a multidisciplinary approach. Wrapping the neck of the RM Rum bottle in twine, the designers provide the bottle with texture which translates to easier pouring and a more comfortable feeling in-hand. The [limited edition RM Rum](https://www.trendhunter.com/trends/diplomtico-rums) features labels that have a section for a date and a signature, which have all been filled out by the liquors' "author." ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 33% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Multidisciplinary Packaging Design:** Exploring innovative packaging designs that combine multiple disciplines, such as texture and function, to enhance user experience. - **Blended Caribbean Rums:** Creating unique and flavorful rums by blending various rums from different regions of the Caribbean. - **Limited Edition Liquor with Personalization:** Offering limited edition liquors that allow consumers to personalize their bottles with dates and signatures for a unique and special experience. ### Industries Being Reshaped - **Packaging Design:** The packaging design industry can explore new approaches that combine different disciplines to create visually appealing and functional packaging for various products. - **Rum Production:** The rum production industry can experiment with blending rums from different Caribbean regions to create distinct and flavorful options for consumers. - **Alcohol Beverages:** The alcohol beverage industry can introduce limited edition offerings that allow consumers to personalize their bottles, creating a sense of exclusivity and uniqueness. ## Related on Trend Hunter - [Redesigned Cultural Rum Bottles](https://www.trendhunter.com/trends/havana-club-x-martine-rose.md) - [Jeweler-Created Rum Bottles](https://www.trendhunter.com/trends/havana-club-aejo-7-aos-bottle.md) - [Neo-Pop Rum Bottles](https://www.trendhunter.com/trends/dictador-game-changer.md) - [Chocolate Barrel Smoked Rums](https://www.trendhunter.com/trends/coleccion-visionaria.md) - [Panamanian Rum Gift Sets](https://www.trendhunter.com/trends/srum-rum-gift-sets.md) - [Travel-Exclusive Premium Rums](https://www.trendhunter.com/trends/bicentenario-ron-ultra-anejo.md) - [Luxurious Sipping Rums](https://www.trendhunter.com/trends/brugal-maestro-reserva.md) - [Innovative Luxury Rum Brands](https://www.trendhunter.com/trends/luxury-rum.md) - [International Aged Rum Collections](https://www.trendhunter.com/trends/holmes-cay.md)