# Color-Changing Business Cards Réka Neszmélyi's Cards Are Constantly Transforming Their Appearance By Mishal Omar | Published 2017-02-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/rka-neszmlyi References: [designyoutrust](http://designyoutrust.com/2017/02/this-photographers-business-card-changes-color-constantly-and-never-looks-the-same/) & [behance.net](https://www.behance.net/gallery/32924607/Alz-Acs-business-card) The Hungarian designer Réka Neszmélyi works in advertising, branding and graphic design and has made a highly creative business card that is unlike any other. Traditional business cards are increasingly being ignored for more creative options, and Réka Neszmélyi's card designed for a photographer may take the cake in terms of its creativity. The designs are placed on plain white cards with the photographer's name and email on them in small black letters. A piece of reflective foil takes up most of the card, and [changes color constantly](https://www.trendhunter.com/trends/colorchanging-cold-cups) based on the light that is hitting it and the angle from which the viewer is looking at it. As a result, the business card never looks the same twice. The business card provides inspiration for individuals looking to create [professional brand identities](https://www.trendhunter.com/trends/smartpress) in a way that is personal and distinct. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 97% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Color-changing Business Cards:** The trend of using color-changing materials in business cards offers a unique way for professionals to create personalized and attention-grabbing brand identities. - **Creative Business Card Designs:** The trend of creating unconventional and visually stunning business card designs allows professionals to stand out and leave a memorable impression on potential clients. - **Dynamic Visual Branding:** The trend of incorporating interactive and dynamic elements into branding materials, such as color-changing business cards, opens up opportunities for businesses to showcase their creativity and innovation. ### Industries Being Reshaped - **Graphic Design:** The graphic design industry can explore and capitalize on the trend of color-changing business cards to offer unique and visually appealing branding solutions for clients. - **Printing and Publishing:** The printing and publishing industry can adapt to the trend of creative business card designs by offering specialized printing services that cater to unconventional design elements. - **Advertising and Marketing:** The advertising and marketing industry can leverage the trend of dynamic visual branding to create eye-catching and memorable campaigns that resonate with target audiences. ## Related on Trend Hunter - [Cutting-Edge Business Cards](https://www.trendhunter.com/trends/xcards.md) - [Scannable NFC Business Cards](https://www.trendhunter.com/trends/ovou-smart-business-card.md) - [Digital NFC-Enabled Business Cards](https://www.trendhunter.com/trends/touchless-nfc-card.md) - [Digital Card Creators](https://www.trendhunter.com/trends/businesscardgen.md) - [NFC-Enabled Business Cards](https://www.trendhunter.com/trends/mobilo-smart-business-card.md) - [Artistic UV-Reactive Smartphones](https://www.trendhunter.com/trends/polychromatic-mobile-phone.md) - [Phygital Business Cards](https://www.trendhunter.com/trends/moo-paper-cards.md) - [Digitized Business Contact Cards](https://www.trendhunter.com/trends/digital-business-card.md) - [Paper Curvature Lights](https://www.trendhunter.com/trends/paper-curves.md)