# Adventurous EV-Branded Activewear The Rivian In Case of Adventure Collection is Available Now By Michael Hemsworth | Published 2023-07-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rivian-in-case-of-adventure References: [hiconsumption](https://hiconsumption.com/style/rivian-in-case-of-adventure-clothing-collection/) & [rivian](https://rivian.com/gear-shop) The Rivian In Case of Adventure collection is a series of activewear styles created with outdoor lifestyles in mind to support those with a penchant for exploration. The collection includes styles for men and women including the Adventure Jacket, Adventure T-Shirt and more that are each crafted out sustainable materials like ECONYL regenerated nylon or TENCEL fiber. The result is a series of garments and accessories that are ready to withstand the rigors of life in the wilderness. The Rivian In Case of Adventure collection is available now directly from the [electric vehicle brand's](https://www.trendhunter.com/trends/rivian-california-dune) website and is sure to entice avid adventurers looking to take to the wilderness in style. The collection was created in collaboration with former [New Balance](https://www.trendhunter.com/trends/204l-heron-blue) designer Greg Jackson. Image Credit: Rivian ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 84% | Activity: 82% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Sustainable Activewear:** The Rivian In Case of Adventure collection offers sustainable activewear options created with environmentally-friendly materials like ECONYL regenerated nylon or TENCEL fiber. - **Outdoor Lifestyle Fashion:** The collection caters to outdoor enthusiasts by providing stylish and functional garments and accessories designed specifically for exploration and adventure. - **Branded Collaborations:** The collaboration between Rivian and former New Balance designer Greg Jackson showcases the growing trend of brands partnering with designers to create unique collections. ### Industries Being Reshaped - **Electric Vehicle:** Rivian's launch of an activewear collection highlights the brand's dedication to creating a holistic lifestyle experience for EV owners and promotes a more sustainable way of living. - **Fashion:** The Rivian In Case of Adventure collection represents a crossover between the fashion and outdoor industries, providing stylish yet functional clothing options for outdoor enthusiasts. - **Sustainability:** The use of sustainable materials in the Rivian In Case of Adventure collection aligns with the growing demand for eco-friendly products and promotes sustainable practices in the fashion industry. ## Related on Trend Hunter - [Adventure-Ready Activewear Collections](https://www.trendhunter.com/trends/rose-boreal.md) - [Comfortable EV SUV Mattresses](https://www.trendhunter.com/trends/rivian-x-hest.md) - [Adventurer-Focused Sustainable Apparel](https://www.trendhunter.com/trends/deadbyrd-trademark-ecowear.md) - [Adventurous Electric SUVs](https://www.trendhunter.com/trends/r1s.md) - [Merino-Based Adventure Apparel](https://www.trendhunter.com/trends/icebreaker-1.md) - [Beginner-Friendly Hiking Collections](https://www.trendhunter.com/trends/rei-co-op-trailmade.md) - [Branded EV Rooftop Tents](https://www.trendhunter.com/trends/rivian-x-ikamper-skycamp-mini.md) - [Rugged Entry-Level Electric SUVs](https://www.trendhunter.com/trends/rivian-r3.md) - [Sensory EV Exhibitions](https://www.trendhunter.com/trends/rewilding-the-future.md)