# All-Terrain Californian EVs The Rivian California Dune is an Updated Version of the R1 Model By Michael Hemsworth | Published 2025-02-20 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/rivian-california-dune References: [theverge](https://www.theverge.com/news/615556/rivian-california-dune-edition-price-specs-ev-offroad) & [rivian](https://rivian.com/en-CA)  The [Rivian](https://www.trendhunter.com/trends/r1s) California Dune electric vehicle has been debuted as a decidedly demure version of the brand's [R1](https://www.trendhunter.com/trends/rivian-quad-motor) model that's engineered to deliver impressive power, performance and style to discerning drivers alike. The vehicle is paired with 10-inch [All-Terrain](https://www.trendhunter.com/trends/allterrain-electric-scooter) wheels and boasts a dusty paint color that will help it to easily blend in with the surrounding landscape when in the dessert or any off-grid environment. The vehicle is also paired with a protective underbody shield to help protect the components from damage during demanding drives. The Rivian California Dune electric vehicle is priced at $99,900 and will feature the brand's ori-motor powertrain rated to provide 850-horsepower, while also offering a range estimate of 329 miles. Image Credit: Rivian ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 72% | Activity: 77% | Freshness: 36% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Ruggedized Electric Vehicles:** Enhanced durability features like protective underbody shields in electric vehicles underline a growing trend towards ruggedness and resilience for off-road enthusiasts. - **Camouflage-inspired Design:** The incorporation of desert-like, dusty paint colors reflects a trend towards aesthetic adaptations that enhance vehicle integration with natural environments. - **Luxury All-terrain Performance:** The melding of high horsepower and all-terrain capabilities sets a trend for luxury vehicles that cater to both performance-driven and adventure-seeking consumers. ### Industries Being Reshaped - **Electric Automotive Manufacturing:** Advancements in rugged, off-road capable electric vehicles are reshaping the electric automotive manufacturing industry by introducing enhanced performance features for diverse landscapes. - **Off-road Vehicle Accessories:** The demand for protective components like underbody shields is poised to boost the off-road vehicle accessories industry as electric vehicles venture further into untamed terrains. - **Luxury Automotive Market:** Heightened interest in high-performance, all-terrain electric vehicles suggests a transformative effect on the luxury automotive market, blending exclusivity with outdoor capability. ## Related on Trend Hunter - [Exclusive Coastal EV Models](https://www.trendhunter.com/trends/2026-rivian-r1s-quad-pebble-beach.md) - [Rugged Entry-Level Electric SUVs](https://www.trendhunter.com/trends/rivian-r3.md) - [Adventurous Electric SUVs](https://www.trendhunter.com/trends/r1s.md) - [Sporty Electric Cargo Vans](https://www.trendhunter.com/trends/rivian-r3x.md) - [Quad-Motor Off-Road EVs](https://www.trendhunter.com/trends/rivian-quad-motor.md) - [Fully Electric SUVs](https://www.trendhunter.com/trends/rivian-r1s.md) - [Sensory EV Exhibitions](https://www.trendhunter.com/trends/rewilding-the-future.md) - [Electric Off-Road Concepts](https://www.trendhunter.com/trends/elevated-velocity.md) - [Electric Off-Road SUV Models](https://www.trendhunter.com/trends/2026-jeep-recon-suv.md)