# Fashionable Model Giveaways River Viiperi Gives Away Pieces From the Versace for H&M Collection By John Ibbitson | Published 2012-01-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/river-viiperi References: [fuckingyoung.es](http://fuckingyoung.es/versace-for-hm-cruise-collection-competition/) & [youtube](http://www.youtube.com/watch?v=BW0A9_8M4xk&feature=player_embedded#) River Viiperi, the model who was last seen starring in ads for the [Versace](https://www.trendhunter.com/trends/tag-bag) for [H&M](https://www.trendhunter.com/trends/heron-preston-1) Cruise Collection, has created this online video telling his fans that he is going to be giving away pieces from the collection as part of a contest he is creating. If you want to wear the celeb’s duds, then there are three ways you can participate in his contest. The first involves taking a picture with a photograph of the model in it as well and copying one of his iconic poses. The second, is to fill out a questionnaire about him that he will be publishing to his social networks. And, the third, and most stalkerish way, is to try and find him after a fashion show in either New York or Barcelona, approach him, and ask for some of the collection’s pieces. So if you really want some of the new Versace for H&M Cruise Collection, River Viiperi wants to see how much you’ll work for it, and give himself some pretty ingenious PR at the same time of course. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 87% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Fashionable Giveaway Contests:** Offering pieces from fashion collections through contests and giveaways creates buzz and engages fans. - **Celebrity Endorsement Campaigns:** Utilizing celebrities to advertise and promote a product or collection can increase brand recognition and sales. - **Social Media Engagement:** Incorporating social media into marketing campaigns, such as questionnaires on social networks, can attract and connect with younger audiences. ### Who This Affects Most - **Fashion:** Incorporating creative and interactive marketing strategies, such as giveaway contests, can increase brand awareness and sales in the fashion industry. - **Advertising:** Celebrity endorsement campaigns can attract attention and generate positive brand association, making them ideal for the advertising industry. - **Marketing:** Utilizing social media platforms for engagement can create valuable marketing opportunities and increase engagement with audiences, which is beneficial for any industry. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Promotional Travel Campaigns](https://www.trendhunter.com/trends/seven-nights-in-paradise.md) - [Collaborative Circular Collections](https://www.trendhunter.com/trends/heron-preston-1.md) - [Branded Laundry Outfit Giveaways](https://www.trendhunter.com/trends/laundry-suit.md) - [Weekly Summer Giveaways](https://www.trendhunter.com/trends/modelo-time.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Livestreamed Fashion Campaigns](https://www.trendhunter.com/trends/amazon-fashion-europe.md)