# Patterned Vacation Ads The River Island Spring/Summer 2012 Campaign Features Bold Hues By Jana Pijak | Published 2012-02-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/river-island-spring-summer-2012-campaign References: [thefashionisto](http://thefashionisto.com/jacob-young-ryan-kennedy-sid-ellisdon-by-ellen-von-unwerth-for-river-island-springsummer-2012-campaign/) & [riverisland](http://www.riverisland.com/Online/) Models Jacob Young, Ryan Kennedy and Sid Ellisdon star in the River Island Spring/Summer 2012 campaign. Captured by the lens of legendary fashion photographer Ellen von Unwerth, the models pose in a sea of bold wardrobe staples that set sail for Spring. Packing their bags for this vibrant vacation advertorial, the crew sets out into the sun, posing street side and taking in a new neighborhood. The trio sport eclec­tic ensembles that take inspiration from vintage styles. Cool casuals are paired with eye-catching prints, making for youth-infused styling that dares to stand apart from the crowd. This memorable campaign is the perfect combination of bold tribal patterns, timeless tailoring and simplistic solids, gaining attention for all the right reasons. From suited separates to effortlessly cool tees, the River Island Spring/Summer 2012 campaign is one to remember. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 78% | Activity: 95% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Bold Tribal Patterns:** Disruptive innovation opportunity: Explore incorporating bold tribal patterns into various industries, such as fashion, interior design, and graphic design, to create eye-catching and unique products. - **Youth-infused Styling:** Disruptive innovation opportunity: Tap into the rising demand for youth-infused styling and create fashion lines, beauty products, and home decor that cater to the preferences of younger generations. - **Memorable Ad Campaigns:** Disruptive innovation opportunity: Develop innovative and memorable advertising campaigns that combine bold colors, vintage inspirations, and striking visuals to capture the attention of consumers across different industries. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Embrace bold tribal patterns and youth-infused styling to revolutionize the fashion industry with unique and attention-grabbing designs. - **Interior Design:** Disruptive innovation opportunity: Incorporate bold tribal patterns into interior design trends to create visually stunning and culturally diverse spaces that set new trends in home decor. - **Graphic Design:** Disruptive innovation opportunity: Explore the use of bold tribal patterns and youth-infused styling in graphic design to create visually captivating and modern visuals that resonate with younger audiences. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Travel-Ready Summer Menswear](https://www.trendhunter.com/trends/tangerine-palisade.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Sophisticated Summer Capsules](https://www.trendhunter.com/trends/rwcos-summer-collection.md)