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# Binge-Watching River Cruises
Three and Time Out London are Offering Netflix on the River Thames

By Laura McQuarrie | Published 2017-08-09 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/river-cruises
References: [eventmagazine](http://www.eventmagazine.co.uk/three-time-london-offer-binge-watching-thames/brands/article/1441520) & [three](http://www.three.co.uk/go-binge)

In partnership with [Time Out London](https://www.trendhunter.com/trends/jollibee-national-day-of-joy), mobile network Three will be launching special 'Streamliner Go Binge' river cruises, which will allow TV fans to binge-watch their favorite [Netflix](https://www.trendhunter.com/trends/netflix-sleeping-bag) shows as they make their way down the River Thames.

As part of the competition, winners will be treated to the experience of watching Stranger Things or Narcos in a setting that puts an inventive twist on Time Out's open-air movies on the river cinema series.

The 'Streamliner Go Binge' is part of Three's 'Go Binge' initiative in partnership with Netflix, TVPlayer, Deezer and SoundCloud, which offers free streaming to customers without using mobile data. Earlier this summer, Three introduced a Bed 'N' Binge retreat where Netflix fans could stay up late in themed rooms watching their favorite shows on their mobile devices.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 72% | Activity: 80% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### What's Driving This Trend

- **Binge-watching Experiences:** Companies are offering unique experiences where customers can binge-watch their favorite shows in unconventional settings.
- **Partnerships with Streaming Platforms:** Businesses are forming partnerships with streaming platforms to provide added value to their customers.
- **Data-free Streaming:** Companies are offering data-free streaming options to enhance customer experience and increase customer loyalty.

### Who This Affects Most

- **Travel and Tourism:** The travel and tourism industry can create innovative and immersive experiences by offering binge-watching options in unique settings like river cruises.
- **Entertainment:** The entertainment industry can explore partnerships with streaming platforms to provide new and engaging experiences for their audience.
- **Telecommunications:** Telecommunications companies can differentiate themselves by offering data-free streaming options as part of their mobile plans or partnerships.

## Related on Trend Hunter

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- [TV Show-Inspired Yule Logs](https://www.trendhunter.com/trends/yule-logs.md)
- [Streaming Platform Dining Experiences](https://www.trendhunter.com/trends/tv-dinner-popup.md)
- [Customized Streaming Platform Features](https://www.trendhunter.com/trends/streamberry.md)