# Plant-Based Probiotic Mouthwashes Riven is a Vegan Mouthwash-Meets-Probiotic By Laura McQuarrie | Published 2022-02-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/riven References: [producthunt](https://www.producthunt.com/posts/riven) & [shopriven](https://www.shopriven.com/)  Riven is of the mind that "the secret to a cleaner and healthier mouth is more bacteria, not less" and its unique approach to a strong and healthy mouth fuses the benefits of mouthwash and probiotics. This vegan mouthwash sets itself apart by bolstering the [oral microbiome](https://www.trendhunter.com/trends/phbalanced-probiotic-wash) with clinically researched strains and [no fluoride](https://www.trendhunter.com/trends/fluoridefree-mouthwash), artificial colors, parabens and SLS. The plant-powered [probiotic mouthwash](https://www.trendhunter.com/trends/ceelike) can be found in zero-plastic packaging and its ingredient list includes novel ingredients like grape seed extract, aloe leaf juice, stevia, pineapple enzyme and cranberry seed oil. Unlike traditional oral care products that are focused on killing bacteria, this one leaves the resident-friendly bacteria in place so that it can work against the pathogenic bacteria that can cause problems such as tooth decay, gum inflammation and even tooth loss. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 59% | Activity: 78% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Oral Care:** Incorporating probiotics and natural ingredients in oral care products has disrupted the traditional approach to dental hygiene. - **Zero-plastic Packaging:** Innovative packaging design that uses sustainable materials has become a trend in the oral care industry. - **Microbiome-focused Products:** Creating products that enhance the oral microbiome has grown in popularity as more research reveals the importance of a healthy oral microbiome. ### Where This Applies - **Oral Care:** There is a growing opportunity in the oral care industry to create plant-based, microbiome-focused products that are sustainably packaged. - **Nutraceuticals:** More companies are exploring the use of probiotics and natural ingredients to create specialty oral health products in the nutraceutical industry. - **Sustainable Packaging:** The oral care industry has an opportunity to reduce its environmental impact and appeal to eco-conscious consumers through the use of zero-plastic packaging. ## Related on Trend Hunter - [Minty Lemongrass Mouthwashes](https://www.trendhunter.com/trends/renew-liquid-mouthwash.md) - [Holistic Mouthwash Formulas](https://www.trendhunter.com/trends/swish-mouthwash.md) - [Probiotic Mouthwash Tablets](https://www.trendhunter.com/trends/parla-mouthwash.md) - [Multi-Benefit Mouth Rinses](https://www.trendhunter.com/trends/oral-wellness-immunity-rinse.md) - [Oral Microbiome Supplements](https://www.trendhunter.com/trends/boka-well.md) - [Alcohol-Free Mouth Rinses](https://www.trendhunter.com/trends/alcoholfree-mouth-rinse.md) - [Oral Care Probiotic Lozenges](https://www.trendhunter.com/trends/probiotic-lozenges.md) - [Ayurvedic-Inspired Mouthwash Formulas](https://www.trendhunter.com/trends/harmonizer-mouthwash.md) - [Thoughtfully Crafted Mouthwashes](https://www.trendhunter.com/trends/empowermint-mouthwash.md)