# Player-Backed Content Partnerships Rivalry Teams Up with Professional Valorant Player Wardell By Kanesa D | Published 2023-02-08 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/rivalry References: [esportsinsider](https://esportsinsider.com/2023/02/wardell-rivalry-valorant-partnership) & [rivalry](https://www.rivalry.com/on)  Matthew "Wardell" Yu, a professional [VALORANT](https://www.trendhunter.com/trends/hyper-x-vct) player, has partnered with esports and sports betting business Rivalry. Yu, a former competitive CS:GO player and current VALORANT professional, will work with Rivalry on a content series that will teach beginner and intermediate VALORANT players strategies for high-performance games and provide news on the VALORANT competitive ecosystem. Rivalry is known for partnering with high-profile influencers and content creators to promote its products. Similar to [Red Bull](https://www.trendhunter.com/trends/fnatic-3), the company covers various markets by working with different types of creators. “We want to build the Red Bull of the internet, and that means partnering and working with individuals who are leaders in their respective games, communities, and cultures, and Wardell fits that bill,” said Britt Doll, [Rivalry Canada’s](https://www.trendhunter.com/trends/fragfest) marketing director. Image Credit: Rivalry ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 7% | Activity: 25% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### Why This Trend Is Growing - **Player-backed Content Partnerships:** Esports and sports betting companies partnering with high-profile players to create content series. - **Beginner/intermediate Guides for Esports Games:** Content creators providing strategies and news updates targeted at novice and intermediate players. - **Influencer Marketing for Esports:** Companies partnering with individuals who are leaders in their respective esports games, communities, and cultures to promote their products. ### Industries Being Reshaped - **Esports and Gaming:** Opportunities for partnerships with professional players and content creators to provide valuable content for novice and intermediate players. - **Sports Betting:** New avenues for marketing and promotion through partnerships with esports influencers. - **Marketing and Advertising:** Influencer marketing strategies for businesses looking to expand their reach in the esports industry. ## Related on Trend Hunter - [Esports Community Events](https://www.trendhunter.com/trends/valorant.md) - [Community Tournament Series](https://www.trendhunter.com/trends/rival.md) - [Esports Professional Game Collabs](https://www.trendhunter.com/trends/wild-rift-ryze.md) - [Unique Betting Partnership Deals](https://www.trendhunter.com/trends/heroic-raze-betting.md) - [Payment-Based Esports Collaborations](https://www.trendhunter.com/trends/valorant-1.md) - [Varsity Esports Partnerships](https://www.trendhunter.com/trends/wisdom-gaming.md) - [Amateur FPS Tournaments](https://www.trendhunter.com/trends/valorant-ignite.md) - [App-Based Esports Feeds](https://www.trendhunter.com/trends/stacked.md) - [Esports Community Platforms](https://www.trendhunter.com/trends/the-realm.md)