# Furry Space Creature Sneakers adidas Launched the Rivalry Hi “Chewbacca” for 'Star Wars' Fans By Riley von Niessen | Published 2020-09-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rivalry-hi-chewbacca References: [highsnobiety](https://www.highsnobiety.com/p/star-wars-adidas-rivalry-hi-chewbacca-release-date-price/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+highsnobiety%2Frss+%28Highsnobiety.com+-+Online+Streetwear+Magazine%29) & [adidas](https://www.adidas.co.uk/rivalry-hi-star-wars-shoes/FX9290.html?af_reengagement_window=30d&c=1l1000062&clickid=1011lbjwiNhT&clickref=1011lbjwiNhT&cm_mmc=AdieAffiliates_PHG-_-highsnobiety--_--_-dv%3AeCom-_-cn%3ABAU-_-pc%3Ageneric&cm_mmc1=UK&cm_mmc2=adidas-EMEA-eCom-Affiliates-highsnobiety-UK-1901&is_retargeting=true&pid=partnerize_int) Starting October 21st, dedicated 'Star Wars' collectors will have the chance to get their hands on the new Rivalry Hi “Chewbacca” model from [adidas](https://www.trendhunter.com/trends/campus-00-1). Made in collaboration with [Disney](https://www.trendhunter.com/trends/blue-wally-slipper), the Rivalry Hi “Chewbacca” very clearly pays homage to the iconic Wookiee warrior, with the basketball shoe boasting a brown colorway and tufts of beige faux fur. Across the uppers, a miniature replica of the Wookiee's belt is included, along with a silver Star Wars decal that's featured at the bottom of the laces. A small portrait of the lovable character is also included on a tag, which is sewn into the tongue. Consumers can pick up a pair on the adidas website, and each purchase will come with a special edition collector's poster. Image Credit: adidas ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 68% | Activity: 62% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Limited Edition Collaborations:** The collaboration between adidas and 'Star Wars' showcases the trend of limited edition products that cater to dedicated fans. - **Iconic Character Merchandise:** This trend highlights the demand for merchandise that pays homage to beloved characters, such as the Chewbacca-inspired sneakers. - **Faux Fur Fashion:** The use of faux fur in the Rivalry Hi 'Chewbacca' sneakers taps into the trend of incorporating animal-friendly materials in fashion. ### Where This Applies - **Sportswear:** The collaboration between adidas and 'Star Wars' presents a disruptive innovation opportunity for sportswear companies to create unique limited edition products. - **Entertainment Merchandise:** The demand for iconic character merchandise provides opportunities for companies in the entertainment industry to partner with fashion brands and create collectible items that resonate with fans. - **Sustainable Fashion:** The use of faux fur in the Rivalry Hi 'Chewbacca' sneakers showcases a possibility for sustainable fashion brands to incorporate animal-friendly materials in their designs. ## Related on Trend Hunter - [80s-Inspired Sci-Fi Sneakers](https://www.trendhunter.com/trends/alien-romulus-reebok-bb-4000-ii-mid-shoes.md) - [Exclusive Hairy Textural Sneakers](https://www.trendhunter.com/trends/campus-00-1.md) - [Cartoon-Inspired Casual Shoes](https://www.trendhunter.com/trends/patrick-star-superstar.md) - [Sci-Fi Franchise-Inspired Fashion](https://www.trendhunter.com/trends/star-wars-collection-2.md) - [Cow Print High-Top Shoes](https://www.trendhunter.com/trends/rasant-mid.md) - [Wizardly Sneaker Collabs](https://www.trendhunter.com/trends/reebok-x-harry-potter.md) - [Shaggy Suede Sneaker Styles](https://www.trendhunter.com/trends/brain-dead-x-adidas-forest-hills.md) - [Transforming Sci-Fi Plush Toys](https://www.trendhunter.com/trends/pillow-pets-star-wars-chewbacca.md) - [Collaborative Stealthy Sneakers](https://www.trendhunter.com/trends/jabbar-dress-lo.md)