# Humorous Snack Commercials The RITZ Salty Club Brings Together Well-Known Personalities By Kalin Ned | Published 2025-02-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ritz-salty-club References: [prnewswire](https://www.prnewswire.com/news-releases/ritz-welcomes-fans-to-the-ritz-salty-club-in-its-debut-big-game-spot-302371061.html)  RITZ has made its [Big Game](https://www.trendhunter.com/trends/instacart-super-bowl) debut with a [humorous and creative commercial](https://www.trendhunter.com/trends/chocolate-lava) titled The RITZ Salty Club, featuring comedic actors Aubrey Plaza and Michael Shannon alongside global music star Bad Bunny. Set in a quirky lounge located in Utah’s salt flats, the ad playfully embraces the concept of 'saltiness,' both as a flavor and a personality trait. Plaza and Shannon, who are known for their dry wit, engage in witty banter during the RITZ Salty Club while interacting with other 'salty' characters, including a disinterested teen and a grumpy toll booth operator. The spot is filled with clever details, such as salt-themed decor and a RITZ-shaped ice sculpture. Bad Bunny’s surprise appearance, where he enthusiastically praises [RITZ crackers](https://www.trendhunter.com/trends/ritz-crackers-hot-honey), brings a lighthearted twist to the narrative. By blending comedy, celebrity appeal, and cultural relevance, RITZ successfully positions itself as a fun and inclusive brand. Image Credit: RITZ ## Trend Insights (Trend Hunter) - Score: 7.6/10 - Popularity: 96% | Activity: 98% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Celebrity-driven Marketing:** Leveraging the allure of famous personalities like Aubrey Plaza, Michael Shannon, and Bad Bunny can captivate audiences by merging entertainment with brand messaging. - **Humor-based Advertising:** Using humor in advertising campaigns offers a unique way to engage consumers by creating memorable and entertaining brand experiences. - **Themed Advertising Environments:** Creating unique, themed settings like the RITZ Salty Club allows brands to enrich storytelling and enhance consumer engagement through immersive experiences. ### Industries Being Reshaped - **Snack Foods:** The snack food industry can benefit from innovative advertising that highlights product attributes while entertaining with creative narratives. - **Entertainment & Media:** The entertainment sector can gain from cross-industry collaborations that blend advertising with storytelling to reach broader audiences. - **Marketing & Advertising:** Incorporating comedy and celebrity endorsements in marketing strategies can transform brand perception and bolster consumer interest. ## Related on Trend Hunter - [Exclusive Concert Experiences](https://www.trendhunter.com/trends/ritz-salty-club-giveaway.md) - [Playful Football-Shaped Crackers](https://www.trendhunter.com/trends/footballshaped-crackers.md) - [Social-First Snack Comedies](https://www.trendhunter.com/trends/pretzelized.md) - [Bagel-Flavored Snack Chips](https://www.trendhunter.com/trends/ritz-everything-toasted-chips.md) - [Basketball-Celebrating Snack Crackers](https://www.trendhunter.com/trends/ritz-toasted-chips.md) - [Cheeky Series Star Campaigns](https://www.trendhunter.com/trends/superbowl-ad-with-aubrey-plaza.md) - [Risk-Worthy Snack Ads](https://www.trendhunter.com/trends/super-bowl-pringles.md) - [Fun-Forward Snack Campaigns](https://www.trendhunter.com/trends/feed-the-fun.md) - [Firebrand Chef Cracker Ads](https://www.trendhunter.com/trends/unapologetically-wholesome.md)