# Couture Co-Branded Spas The Chanel Au Ritz Paris Adds Fashion to Facials By Malika Renee Butss | Published 2015-06-01 | World Source: Trend Hunter, https://www.trendhunter.com/trends/ritz-paris References: [luxurylaunches](http://luxurylaunches.com/hotels_and_resorts/chanel-will-open-its-first-spa-at-the-iconic-ritz-paris.php) & [pastemagazine](http://www.pastemagazine.com/articles/2015/05/chanel-teams-with-ritz-paris-to-open-first-spa.html) Taking its aesthetic off the runway and into the hotel industry, the Chanel Au [Ritz Paris](https://www.trendhunter.com/trends/the-hotel-collection) is a luxury spa by the French fashion house. The Ritz Paris hotel has been closed for renovations since 2012 and plans to reopen at the end of the year. With a line of new additions, the Ritz Paris will also open with a brand new spa by Chanel. This luxury hotel hosted the iconic [Coco Chanel](https://www.trendhunter.com/trends/coco-mademoiselle) from the early 30s until her sad departure. The lush partnership between the two legendary brands pays tribute to the designer and her relationship with the hotel. Though no treatment menu or line of products has yet to be released, Chanel and Ritz Paris fans can only assume the best. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 12% | Activity: 1% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Hip Hotels](https://www.trendhunter.com/hiphotels) ## Key Themes ### Why This Trend Is Growing - **Luxury Spa Partnerships:** Collaborations between fashion houses and luxury hotels present opportunities for creating unique and luxurious spa experiences. - **Fashion-inspired Hospitality:** Fashion brands entering the hotel industry offer a chance to combine style, luxury, and wellness in a unique and immersive way. - **Brand Legacy Amplification:** Luxury hotel spas collaborating with iconic fashion brands can leverage the brand legacy and create a powerful marketing narrative. ### Industries Being Reshaped - **Hospitality:** The hospitality industry can capitalize on the trend of co-branded luxury spas to create exclusive and memorable guest experiences. - **Fashion:** Fashion brands can expand their presence and brand experience by venturing into the hospitality sector, offering an immersive brand experience to their customers. - **Beauty and Wellness:** The beauty and wellness industry can tap into co-branded luxury spas to offer unique and high-end treatments, catering to affluent clientele seeking luxury experiences. ## Related on Trend Hunter - [Luxury Branded Spa Experiences](https://www.trendhunter.com/trends/christian-dior-spa.md) - [Luxury Brand Spa Takeovers](https://www.trendhunter.com/trends/beverly-hills-hotel.md) - [French Riviera-Inspired Designer Activations](https://www.trendhunter.com/trends/popup-in-istanbul.md) - [Luxury Seasonal Retail Interiors](https://www.trendhunter.com/trends/seasonal-boutique-in-sainttropez.md) - [Luxury Airport Pop-Ups](https://www.trendhunter.com/trends/factory-5.md) - [Flagship Spa-Equipped Fashion Retailers](https://www.trendhunter.com/trends/house-of-dior-new-york.md) - [Anti-Luxury Hotel Designs](https://www.trendhunter.com/trends/chopard-1.md) - [Luxury Hotel Fashion Capsules](https://www.trendhunter.com/trends/the-ritzcarlton-and-late-checkout.md) - [Branded Luxury Beauty Retreats](https://www.trendhunter.com/trends/luxury-beauty-retreat.md)