# Hotel Luxuries On-Line The Shops at The Ritz-Carlton Launches Web Site By Elsa Blaine | Published 2009-02-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ritz-carlton-shops-launches-web-site References: [luxuo](http://www.luxuo.com/hotel/ritz-carlton-launches-online-retail-store.html) & [ritzcarltonshops](http://www.ritzcarltonshops.com/default.cfm) Exclusive hotel products are now available to you on-line at the newly launched ‘Shops at the [Ritz-Carlton](https://www.trendhunter.com/trends/ritzcarlton-leadership-center).’ Sumptuous bedding, robes, toiletries, hats and glassware the same as those available in the luxury accommodations are just a click away. So now when you are back home after your stay at the Ritz-Carlton in your uninspiring bed, you can order up one of those magnificent down duvets or signature sheet set to make your bedroom feel like a five star hotel. Just for the little ones, you can purchase the hotel’s exclusive custom designed [Steiff](https://www.trendhunter.com/trends/boss-2) teddy bear that comes with his own retro suitcase complete with travel stickers. The site also offers products that until now were available only in Ritz-Carlton in-house boutiques. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 60% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **E-commerce for Luxury Hotel Products:** The newly-launched 'Shops at the Ritz-Carlton' website allows customers to purchase exclusive hotel products online, presenting an opportunity for disruptive innovation in the e-commerce industry for luxury hotel goods. - **Direct-to-consumer Hotel Merchandise:** The availability of Ritz-Carlton hotel products on the website enables a direct-to-consumer business model for hotel merchandise, creating a potential disruptive innovation opportunity in the hospitality industry. - **Expanding Hotel Brand Merchandising:** The launch of 'Shops at the Ritz-Carlton' website with available hotel products from in-house boutiques suggests a trend of hotels expanding their brand merchandising efforts, offering a potential disruptive innovation opportunity in the hotel industry. ### Who This Affects Most - **E-commerce:** The e-commerce industry can benefit from the increased demand for luxury hotel products sold online through the 'Shops at the Ritz-Carlton' website, creating opportunities for disruptive innovation in e-commerce platforms and logistics. - **Hospitality:** The hospitality industry can explore new direct-to-consumer business models for hotel merchandise, inspired by the availability of Ritz-Carlton products on the website, leading to disruptive innovation opportunities in the hotel retail sector. - **Brand Merchandising:** The brand merchandising industry can explore partnerships with hotels to expand their product offerings, as demonstrated by the 'Shops at the Ritz-Carlton' website's inclusion of in-house boutique products, presenting disruptive innovation opportunities for brand merchandisers. ## Related on Trend Hunter - [Hotel-Inspired Home Scenting Products](https://www.trendhunter.com/trends/hotel-collection.md) - [Luxury Hospitality-Focused Educational Resources](https://www.trendhunter.com/trends/ritzcarlton-leadership-center.md) - [European-Inspired Holiday Markets](https://www.trendhunter.com/trends/europeaninspired-holiday-market.md) - [Collaborative Lounge Sets](https://www.trendhunter.com/trends/cozy-earth-loews-hotels-lounge-set.md) - [Hotel-Inspired Home Fragrances](https://www.trendhunter.com/trends/the-hotel-collection.md) - [Luxurious Bangkok Hotels](https://www.trendhunter.com/trends/the-ritzcarlton-debuts.md) - [Affordable Luxury Robes](https://www.trendhunter.com/trends/villa-cotton-hotel-italia-robe.md) - [Threaded Bedlinen Sets](https://www.trendhunter.com/trends/300thread-count.md) - [Global Digital Marketplaces](https://www.trendhunter.com/trends/r-finds.md)