# Decadent Hotel-Branded Desserts The Ritz Carlton Cake Provides a Taste of the Hotel's Quality By Laura McQuarrie | Published 2014-03-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ritz-carlton-cake References: [luxuo](http://www.luxuo.com/gastronomy/ritz-carlton-signature-cake.html) & [corporate.ritzcarlton](http://corporate.ritzcarlton.com/en/Press/Releases/signature_ritz_carlton_cake.htm) The recipe for the [Ritz-Carlton](https://www.trendhunter.com/trends/the-ritz-carlton-x-kilometre-paris) Cake was developed as part of a [challenge to Ritz-Carlton pastry chefs](https://www.trendhunter.com/trends/bakeawish-challenge) around the world, which asked them to put together a dessert that represented the brand's heritage. 22 Ritz-Carlton hotels participated in the challenge and the winning cake that will now become a signature dessert for the brand was revealed earlier this month. The cake uses classic, but easily-accessible ingredients to celebrate the history of Ritz-Carlton. This includes decadent dark chocolate and orange, delivering a balance of sweet and citrusy flavors, literally providing a taste of the brand's excellence. The new signature cake is now available at all Ritz-Carlton hotels and comes beautifully packaged, should patrons want to give the cake as a gift. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 20% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Hotel-branded Desserts:** Opportunity for hotels to create signature desserts that represent their brand heritage. - **Global Pastry Challenges:** Increasing popularity of global challenges for pastry chefs to showcase their culinary skills. - **Luxury Packaging:** Growing trend of beautifully packaged desserts, adding value and appeal to the product. ### Sectors Adopting This - **Hospitality:** Hotels can leverage dessert offerings to enhance their brand image and provide a unique experience to guests. - **Culinary Arts:** Pastry chefs can participate in global challenges to showcase their creativity and elevate their professional reputation. - **Packaging:** Companies specializing in luxury packaging can cater to the increasing demand for beautifully presented desserts. ## Related on Trend Hunter - [Destination-Driven Travel Pieces](https://www.trendhunter.com/trends/the-ritz-carlton-x-kilometre-paris.md) - [Fruity Croissant-Style Cakes](https://www.trendhunter.com/trends/raspberry-croissant-carr.md) - [Spiced Seasonal Cake Desserts](https://www.trendhunter.com/trends/salted-caramel-spice-cake.md) - [Branded Chocolate Caramel Cakes](https://www.trendhunter.com/trends/cadbury-caramel-celebration-cake.md) - [Artisan-Inspired Cake Baking Mixes](https://www.trendhunter.com/trends/carrs-flour-cake-mixes.md) - [Assorted Cake Bite Boxes](https://www.trendhunter.com/trends/cake-bite-boxes.md) - [Elevated Butter Cake Confections](https://www.trendhunter.com/trends/butter-cake.md) - [Mini Easter Dessert Cakes](https://www.trendhunter.com/trends/crumbl-carrot-cake.md) - [Luxurious Bangkok Hotels](https://www.trendhunter.com/trends/the-ritzcarlton-debuts.md)