# Dynamic Lead-Free Lipsticks The Rituel De Fille Forbidden Lipstick Comes in a Range of Shades By Grace Mahas | Published 2019-10-14 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/rituel-de-fille References: [bustle](https://www.bustle.com/p/the-5-best-lead-free-lipsticks-18665679) & [ritueldefille](https://ritueldefille.com/collections/lips) Rituel De Fille is a new, all-natural beauty brand that was founded by three sisters seeking to provide consumers makeup inspired by "the magical side of natural ingredients and the ritualistic ceremonial power of pigment." The brand recently launched its new lead-free lipstick range titled 'Forbidden Lipstick' that boasts a variety of hues ranging from 'Black Locust' to 'Love in Madness.' Each Forbidden Lipstick from Rituel De Fille was made from carefully-selected ingredients and boasts [long-lasting hydration](https://www.trendhunter.com/trends/deeply-hydrating-lipstick) and [dramatic colors](https://www.trendhunter.com/trends/reserve-lip-color) for an eye-catching aesthetic. In addition, the lip product boasts a [cruelty-free formula](https://www.trendhunter.com/trends/cream-lip-stain) that is made without synthetic dyes, synthetic fragrances, parabens, phthalates, talc, palm oil, or plastic-based glitters -- making it perfect for conscious consumers. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 31% | Activity: 19% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **All-natural Beauty:** Opportunity for developing more all-natural beauty products with unique and vibrant colors. - **Lead-free Makeup:** Opportunity to create lead-free makeup products that prioritize consumer health and safety. - **Cruelty-free Formulas:** Opportunity to meet the growing demand for cruelty-free makeup products. ### Where This Applies - **Beauty:** Disruptive innovation opportunity to create innovative and sustainable beauty products. - **Cosmetics:** Opportunity to develop cosmetics without harmful ingredients for health-conscious consumers. - **Natural Skincare:** Disruptive innovation opportunity to expand into all-natural skincare products. ## Related on Trend Hunter - [Versatile Long-Lasting Lipsticks](https://www.trendhunter.com/trends/longlasting-lipstick.md) - [Conditioning Glossy-Wet Lipsticks](https://www.trendhunter.com/trends/rabanne-beauty-dramalips.md) - [Weightless Matte Lipsticks](https://www.trendhunter.com/trends/petal-bouche-matte.md) - [Inclusive Toxin-Free Makeup Products](https://www.trendhunter.com/trends/defiance-beauty-by-nechami.md) - [Aluminum Lipstick Refills](https://www.trendhunter.com/trends/rouge-experience-refillable-lipstick.md) - [Versatile Finish Lipstick Sets](https://www.trendhunter.com/trends/dress-code-set.md) - [Creamy Multitasking Lipsticks](https://www.trendhunter.com/trends/multitasking-lipstick.md) - [Limited-Edition Healing Lip Oils](https://www.trendhunter.com/trends/healing-lip-oil.md) - [Romantic Statement Lipsticks](https://www.trendhunter.com/trends/vamp-lipstick.md)