# Stylized Grooming Kit Cases The This is Ground Ritual Wash Kit Keeps Cosmetic Essentials Organized By Michael Hemsworth | Published 2018-05-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ritual-wash-kit References: [blessthisstuff](https://www.blessthisstuff.com/stuff/wear/bags-luggage/ritual-wash-kit/) & [thisisground](https://thisisground.com/) Grooming is becoming a more applicable topic for many male consumers as they begin to see the inherent benefit to keeping up their look, which has brands responding with new products like the This is Ground Ritual Wash Kit. Crafted from premium tanned leather on the exterior, the [Dopp kit](https://www.trendhunter.com/trends/travel-toiletry-bag1) has a water-resistant interior that will keep it fresh while the expansive storage space offers a spot to store everything you need. This makes it ideal for use when [traveling](https://www.trendhunter.com/trends/toiletry-bag-20) or even for use on a daily basis to ensure you can perk up your look when at the office or after hitting the gym. The This is Ground Ritual Wash Kit is available in three color options and identifies the ways the [male consumer grooming product market](https://www.trendhunter.com/trends/walgreens-mens-zone) is expanding. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 78% | Activity: 77% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Male Grooming:** Opportunity for brands to create innovative grooming products specifically targeting male consumers. - **Premium Dopp Kits:** Disruptive innovation opportunity to develop high-quality, stylish and functional grooming kit cases. - **Multi-functional Grooming Kits:** Growing demand for grooming kits that offer expansive storage space and versatility for various grooming needs. ### Industries Being Reshaped - **Beauty and Personal Care:** Opportunity for beauty and personal care brands to expand their product line to cater to the rising male grooming market. - **Fashion and Accessories:** Innovative opportunity for fashion and accessories brands to create premium leather grooming kit cases that appeal to style-conscious consumers. - **Travel and Leisure:** Disruptive innovation opportunity to develop travel-friendly grooming kits that are compact, organized, and water-resistant for convenience during travel. ## Related on Trend Hunter - [Compact Toiletry Kits](https://www.trendhunter.com/trends/compact-toiletry-kit.md) - [Exclusive Men's Grooming Kits](https://www.trendhunter.com/trends/handsomer-for-the-holidays.md) - [Portable Gym-Care Beauty Kits](https://www.trendhunter.com/trends/gymcare-kit.md) - [Comprehensive Men's Makeup Kits](https://www.trendhunter.com/trends/mens-makeup-kit.md) - [Travel-Ready Toiletry Bags](https://www.trendhunter.com/trends/travel-toiletry-bag1.md) - [Masculine Refillable Soap Ranges](https://www.trendhunter.com/trends/bob-refillable-body-wash.md) - [Luxurious Men's Grooming Gift Sets](https://www.trendhunter.com/trends/luxurious-mens-grooming-gift-sets.md) - [Father's Day Grooming Gifts](https://www.trendhunter.com/trends/the-well-groomed-essentials.md) - [Aromatic Woodsy Grooming Products](https://www.trendhunter.com/trends/nautica-grooming-collection.md)