# Hand-Painted Billboards The Ritual Project for Stella Revives Dying Art of Hand-Painted Ad By Zoe Badley | Published 2010-05-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ritual-project-for-stella References: [theimport](http://www.theimport.co.uk/2010/05/up-there-the-ritual-project/) & [theritualproject](http://theritualproject.com/) [Billboards have become much more advanced](https://www.trendhunter.com/trends/outdoor-advertising-campaign) and creative with technology, making hand-painted advertisements a thing of the past, but The Ritual Project for [Stella Artois](https://www.trendhunter.com/trends/stella-artois-ads) has instead set out to celebrate this dying art. The short film entitled ‘Up There’ beautifully captures the story of a lost art form that only a few people still practice. The Ritual Project for Stella explains that it’s cheaper and quicker to print ads onto vinyl, which is why [hand-painted billboards](https://www.trendhunter.com/trends/heineken-friend) are slowly dying into oblivion. Be sure to check out the video for the heart-warming tale of artists at their wits end. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 50% | Activity: 95% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Revitalization of Hand-painted Ads:** The demand for unique and creative ad designs could cause a resurgence in hand-painted advertising. - **Nostalgic Advertising:** The sentimental value of hand-painted ads could create a trend of nostalgia-based marketing campaigns. - **Artisanal Branding:** The popularity of hand-painted billboards could inspire artisanal branding methods for companies. ### Industries Being Reshaped - **Advertising:** Hand-painted billboards could be a disruptive innovation opportunity within the advertising industry. - **Marketing:** Nostalgic and unique ad campaigns could provide a new outlet for impactful marketing. - **Fine Arts:** The resurgence of hand-painted billboards could provide a new market for artists with fine arts backgrounds. ## Related on Trend Hunter - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md) - [Painting Display Campaigns](https://www.trendhunter.com/trends/pointillism.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Consumer-Focused Festive Billboards](https://www.trendhunter.com/trends/tell-us-your-tradition.md) - [Snow-Accented Beer Ads](https://www.trendhunter.com/trends/stella-artois-ads.md)