# Restaurant-Supporting Apps Ritual Debuts Brand Refresh Campaign in Support of Local Restaurants By Grace Mahas | Published 2021-10-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ritual-2021 References: [ritual.co](https://ritual.co/about) In light of the COVID-19 pandemic, many restaurants and cafés had to close their doors and food ordering platform [Ritual](https://www.trendhunter.com/trends/problem-solving-through-ai) is continuing its support for both restaurants and the community alike with a new brand refresh campaign, 'We’re for restaurants, and the people that love them.' Since the onset of the pandemic, Ritual has pivoted to help restaurants with a number of initiatives such as commission-free solutions like [online ordering](https://www.trendhunter.com/trends/menu-order-ai) and digital menu creation. The platform also provided free access to QR code contact tracing, contactless payment solutions, buildings integrations, and more. In addition, Ritual will also be launching a [social contest](https://www.trendhunter.com/trends/foodfocused-social-platform) on October 11th in support of restaurants. App users will be encouraged to share photos of their favorite restaurant's takeout, with Ritual choosing 10 winning businesses to each receive $1,000. Image Credit: Ritual ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 5% | Activity: 40% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Restaurant-supporting Apps:** Apps that support local restaurants through pandemic-related challenges. - **Commission-free Solutions:** Platforms that provide restaurant owners with commission-free solutions to traditional food ordering methods. - **Contactless Payment and Tracing Solutions:** Platforms that prioritize contactless payment and tracing solutions. ### Sectors Adopting This - **Food Service:** Food service providers who can benefit from commission-free solutions and contactless payments. - **Technology:** Companies that develop contactless payment and tracing solutions for restaurants. - **Marketing/advertising:** Agencies that can assist in marketing and advertising campaigns like Ritual's contest for local restaurants. ## Related on Trend Hunter - [Localized Food Delivery Apps](https://www.trendhunter.com/trends/localized-food-delivery-app.md) - [Lightweight Restaurant Apps](https://www.trendhunter.com/trends/curate.md) - [Uplifting Restaurant Campaigns](https://www.trendhunter.com/trends/pepsi-dig-in.md) - [Community-Supporting Meal Initiatives](https://www.trendhunter.com/trends/giftameal.md) - [Dine-In Loyalty Apps](https://www.trendhunter.com/trends/lynq-app.md) - [Toronto Restoration Efforts](https://www.trendhunter.com/trends/restaurants-in-toronto.md) - [Immersive Restaurant Rewards App](https://www.trendhunter.com/trends/bella-italia-1.md) - [Charitable App-Focused Initiatives](https://www.trendhunter.com/trends/slim-chickens1.md) - [Menu Discovery Challenges](https://www.trendhunter.com/trends/feel-good-foodie-challenge.md)