# Unicorn-Inspired Chocolates The Chocolate Brand 'Ritter Sport' is Offering a Mystical New Flavor By Mishal Omar | Published 2016-11-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ritter-sport References: [popsugar](http://www.popsugar.com/food/Ritter-Sport-Unicorn-Chocolate-Bar-42750848) & [designtaxi](http://designtaxi.com/news/389891/Unicorn-Chocolate-A-Magical-Dessert-Treat-For-The-Sweet-Toothed/) [Ritter Sport](https://www.trendhunter.com/trends/ritter-sport-taste-the-world) is known for the [many chocolate flavors](https://www.trendhunter.com/trends/ritter-sport-presents) it offers and its newest one is titled 'Unicorn.' The chocolate was created as part of a pattern that can be seen where food is becoming increasingly attractive, social media-friendly and more of an experience than simply something to be consumed. The Ritter Sport Unicorn chocolate comes in a red color and features a rainbow, and an image of a unicorn. The product itself is made with white chocolate, yogurt and a raspberry cassis. The resulting chocolate is as whimsical in its appearance as the concept behind its flavors are. The product is being offered as part of a limited release, with only 50 chocolate bars being made available in the UK. Ritter Sport's new venture into providing a specialty product that is more playful and exclusive ensures that the brand is able to establish itself as a competitor in the emerging market that emphasizes food's appearance. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 46% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Experiential Food Products:** Creating unique, visually-appealing and flavorful food offerings can enhance the customer experience and build brand loyalty. - **Limited Edition Releases:** Releasing exclusive, limited edition products can create excitement and urgency among consumers, driving sales and demand. - **Social Media-friendly Food:** Creating visually striking and Instagram-worthy food products can increase social media engagement and exposure for brands. ### Where This Applies - **Confectionery:** Creating specialty and unique chocolate flavors can set confectionery brands apart and attract consumers. - **Food and Beverage:** Incorporating visually-appealing and flavor-forward products into a food and beverage business can distinguish it from competitors. - **Marketing and Advertising:** Brands can leverage exclusive releases of visually-appealing and exciting products to create buzz and generate social media content. ## Related on Trend Hunter - [Unicorn-Shaped Gummy Candies](https://www.trendhunter.com/trends/haribo-unicornilicious.md) - [Crunchy Travel Retail Chocolates](https://www.trendhunter.com/trends/ritter-sport-mini-rainbows-crunchies-tower.md) - [Internationally Inspired Chocolates](https://www.trendhunter.com/trends/ritter-sport-taste-the-world-bars.md) - [Fruity Chocolate Treats](https://www.trendhunter.com/trends/ritter-sport-choco-cubes-fruity-yogurt-mix.md) - [Fall-Flavored Chocolate Bars](https://www.trendhunter.com/trends/ritter-sport-bars.md) - [Unicorn-Inspired Bakery Cakes](https://www.trendhunter.com/trends/new-unicorn-cake.md) - [Whimsical Unicorn-Inspired Refreshments](https://www.trendhunter.com/trends/unicorn-dreams-slush.md) - [Decadent Eco-Conscious Truffle Bars](https://www.trendhunter.com/trends/magic-chocolate-truffle-bars.md) - [Flavorful Two-Sided Candy Bars](https://www.trendhunter.com/trends/ritter-sport-duo.md)